We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Swot Analysis: Coronoa

essay
The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea. Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports

Short presentation of Corona
In 2007, Corona was Mexico’s best selling beer, the top selling imported beer in the US and the world’s fourth best selling beer. Grupo Modelo, creator and owner of Corona, is propelled into the elite class of being among the top ten beer producers in the world. Grupo Modelo is a large brewery in Mexico. It has 63% of the Mexican beer market, and exports beer to international. Modelo is into the ranks of the world’s top 5 brewers and surpassed Heineken when it became the US’s market leader in 1997. Corona SWOT Analysis

Strenghts
Weakness

Mexico’s largest beer productions & distribution
Corona 4th best selling
Leader in Mexico and use of the direct distribution
Market leader – No 1 selling import beer in Us
Movelo has a different agreement with its distributors; it is the best solution to deal with the international beer market (very clustered) – Distributors absorb taxes without passing of consumers Strong brand image

Brillant & unique marketing campaign (« Fun and Sun »)

Lack of partner in us
Missing opportunities with merging with other brewing companies product positioning makes the product an occasional drink not a frequent drink in the minds of the consumer Opportunities
Threats Movelo has a great proximity to the world’s largest economy; the US market. Countries like German fond of beer China largest beer market after 2003 In the Us market, Distributors absorb taxes-Cost leadership

Major share in Mexico, Main revenue come from Mexico and the US The international beer market is a clustered industry in every country. Heineken is corona’s main competitor, it is the second largest imported beer in US FEMSA has an advantage through it distribution channel, called OXXO, for its different brands. The company owns the complete distribution channel and had the exclusive rights to Coca-Cola in Mexico – Modelo shares the Mexican duopoly with FEMSA The Mexican economy is volatile.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59