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Vera beauty care is a London based hair pageant company that provides beauty services, salons services with fashion jewelry and accessories, educational services, and display systems. Vera beauty is the only beauty company in the west of London offering wholesale services on the display systems, providing salons services with the merchandises, valued customer services, providing educational services in order to maximize their income, adding beauty to their care services through the means of fashion accessory retailing. This is indeed accomplished by offering a wide range of hair accessories, great salon services, variety of the latest fashion jewelry, designer sunglasses, purses and many more found on our salons. Vera beauty care also offers displays, full line of attacks, and equipments for a display system and their products. Vera beauty care also provides educational services on various beauty topics. This indeed makes Vera beauty care system a very effective one. Their services are extended to other salons as they come to us for assistance in selling their accessories by getting the necessary educational services and display systems. Introduction of business:

The display showroom can increase the company’s returns by over a hundred percent simply by just retailing beauty products in the display showroom. The beauty shops have less than ten percent of these beauty shop products retailing on their accessories, fashion designs and jewelry. It would be much great if the beauty shop can access the above products from a company and at the same time get the necessary educational courses and displays systems that would assist them makes them an effective retailer. Vera beauty care provides these options. Vera beauty care will offer wholesale services on fashion designs, jewelry, accessories for beauty shop, provide display system as well as provide educational courses that are necessary to transform the beauty shops into a full-service beauty shop. This will also assist in the eradication of a perception that hairdressers are simply the hair cutters and make customers to view them as style experts ready to address all their beauty needs. This can only be achieved by educating the hairdresser on their new role as the beauty style advisor and in return increase their monthly income swiftly. Purpose of business:

Vera beauty care is a trendy, new wholesaler of affordable fashion designs, accessories, jewelry, and design systems to beauty shops. Vera beauty care is in much tune with the pulsation of the current fashion industry; hence it provides their accounts with the most recent and most trendy products. The aim of Vera beauty care is to be the national leader in providing beauty services to the clientele and the beauty shops and great merchandise all in cost-efficient prices. The organizational goal is equipping the country with beauty accessories, beauty education, and beauty display systems in England and hence has a moderate growth with improved annual productivity. Type of business:

Vera beauty care is the only wholesaler of fashion jewelry and frills that service beauty shops with a four-prolonged system of providing the products, display systems, and educational courses required for an effective beauty shop. Vera beauty care is planning to provide the most up to date fashion designs, display systems, accessories all at a very reasonable price all displayed in a great display showroom. Vera beauty care differentiates itself from other beauty service providers by focusing on quality beauty services, professionalism, and wholesaling aspect by dealing with specific needs of a beauty shop. Vera beauty Care Company offers a multi-channel service by way of website services, trade shows, in-beauty shop displays, phone ordering and a London display system. Plan for business:

The Vera beauty care company distinguishes itself by its focus on providing the beauty shops with means to increase their revenue, better beauty services, and add beauty values in their beauty shops. This is achieved by our vast experience in the beauty industry as well as understanding the needs of the industry. Educational aspect: Vera beauty care has a crafted culture focused on the education aspect of the stylist. Vera understands that the stylists are the beauty experts in the industry. They beauty stylist role in the industry is to advice the clients on beauty designs, fashions designs, hair styles, merchandise colors that may be flattering on them as well as deliver on their looks. The clients needs a stylist whom he/she can trust and indeed develop a professional relationship with the stylist. Vera beauty care educates the stylists on how to build in this relationship. Our educational courses offer topics on styling a person’s designs, hairs, and indeed their entire look. This equips our stylist with the necessary skills to offer full beauty services and consequently increasing their services and income. This arrangement is delivered in the course of the educational classes and counseling provided by Vera beauty Care Company.

Online catalog: Through our online catalog www.verabeautycare.co.uk, is a comprehensive and the only website that updates its merchandise daily and offers picture of these accessories for the clients to order. The catalog has proved to be our most efficient and best way to serve our clients, as it offers online ordering of accessories, provides our accounts with the urgent order options, services for clients abroad and also serves the clients who are busy to meet in person. They catalog also acts as a display system whereby it facilitates the clients to view the merchandise and order online or by phone. Customer’s satisfaction: Vera beauty Care Company clearly understands that stylists are professionally different from store retailers. Stylists like to explore fresh methods to incorporate their professional styles with beauty accessories and it’s actually fine for “beauty artist”. They are regarded as the beauty advisers to their customers, even though they also sell trinkets and they desire to be treated as professionals they are.

For this reason, Vera beauty Care Company does not just focus on just selling beauty products. Vera beauty Care Company offers a four-prolonged system of service that indeed provides the stylists with all the beauty merchandise, necessary skills, beauty accessories needed in order to became an ultimate beauty stylist. Generally, stylists want to deal with a supplier company that not only understands the beauty industry, but the entire fashion industry as well. Display showroom system: Vera beauty care will open a London Cash and Carry display room in its headquarters in west London. This is an ideal place as clients will come in person to view the accessories and get professional advice from our customer care desk. In the display room, they clients will get person to person attention to gain knowledge of our services and products and how to sell or to use them. The display room shall be run by Mr. Andrew Johns, the head of business operations, and our perspective is that our clients shall receive it well and begin to use the display showroom. The showroom shall also have two other full time employees so that will assist in the administrative issues as well as packing the orders for shipping. Requirements:

The display showroom requires an ample room for its operation. But this does not dictate that it guarantees a successful display system. In order to generate an ultimate display system, the display show room should be equipped with enough beauty accessories and merchandise that meets all our clients’ needs. The display room requires to be run by an administrator, and full-time employs that shall assist in administrative issues as well as packing the orders for shipping. The display showroom shall also contain a customer care desk that shall profession advice and assistance to our clients regarding selling or using our products. The venture is estimated to cost the company twenty five thousand Euros. Competitors:

The venture has both indirect and direct competitors. The indirect competitors of Vera beauty Care Company is any entity that is selling fashion designs, jewelry, and beauty accessories. This includes various fashion/beauty stores in the city and in the countryside in general. Vera beauty Care Company will try as much as possible to minimize their prices low enough in the display showroom and also our general prices. This will enable the beauty shops and salons to retail our merchandise and accessories at competitive prices lower than the usual retail prices. The direct competitors for Vera beauty Care Company are the all fashion design, jewelry, and other beauty accessories wholesalers. In London, this are various establish beauty shops or companies whom have been wholesaling these merchandise for many, many years. These companies and shops combined are the ultimate wholesalers of beauty and fashion products to beauty shops and salons in the country. Their focus is not majorly entailed to beauty shops and salons but to the retail stores.

Vera beauty Care Company unlike our competitors we shall give our entire focus to beauty shops and salons. The company also has very experienced and professional work staffs offering the best beauty services in the country. The Company also focuses on the trendy and most recent beauty accessories. The Vera beauty care educational courses provide the stylists and our clients with the latest fashion trends, and skills on how to be a successful beauty retailer. Vera beauty Care Company also provides an online display and racks for our clients. Vera beauty Care Company is a multi-channel wholesaler offering an online catalog, display showroom system and merchandise ordering from all parts of the world. Financial backgrounds:

Vera beauty Care Company recently has been increasing its revenue by over forty percent in of the past two years of its operations even without having a comprehensive showroom to display its products. The company has twenty working staffs headed by the company’s director assisted by two team heads. The company’s expenditure in paying the work staffs and providing them with the necessary skills cost us about twenty thousand Euros annually. In order to project the company’s sales in the next two financial years, the Vera beauty Care Company needs to use its historical financial statements and try to apply this to the new extended staffs.

The company’s sales associate attends the trade shows and beauty shops generating the company forty thousand sales income from the sector. In order to increase these sales, Vera beauty Care needs to increase the number of sales associates so that this will be reflected in the company’s sales projection. Financial historical data may also prove to be significant in expanding the company’s staffs and other business venture. Vera beauty Care Company annually gross profit is seventy five thousand Euros and its net profit is about sixty three thousand Euros. Vera beauty Care Company expects to increase their Sales Revenue to 166,210 in 2013, $204,550 in 2014 with the net profits rising to $65,848 in 2013, $85,277 in 2013 respectively. Pricing for our products:

Vera beauty Care Company will try as much as possible to minimize their prices low enough in the display showroom and also our general prices. This will enable the beauty shops and salons to retail our merchandise and accessories at competitive prices lower than the usual retail prices. In addition, Vera beauties Care Company will provide a display system that will allow our clients to come in person to view the accessories and get professional advice from our customer care desk. Target customers:

Vera beauty Care Company already has some beauty shops, boutiques that they trade with, the majority and our clientele focus is beauty shops. Our target clients includes all the players in salon industry (Barber shops and hair salons), the commission salons, leased station salons, the chain salons, beauty accessories supplies store, Spas and tanning salons, the beauty shops as well as individual clienteles. Business background:

Vera beauty Care Company was started in the year 2010 by Ann and Jimmy Robert in west London. As the design stylists, they saw a tremendous need to expand their retail beauty shop into a fashion wholesale accessory in order to cater for all stylists, beauty shops and salons needs. They took the opportunity to open Vera beauty Care Company, a distributorship wholesaler of fashion designs, jewelry and accessories making use of the connections they had from their beauty shop services experience. As couples and good business partners they decide to take this opportunity to initiate Vera beauty Care Company, wholesale and distributors of fashion design, beauty accessories, and indeed were received well by clients and the brand has increasingly become popular. The Vera beauty Care Company has extended its operations to three district of London city and it is currently expanding to more districts and regions country wide through its appointed sales associates. In the year 2011, Vera beauty Care Company teamed up with design accents (beauty salon chain) in order to exhibit at their beauty salons and beauty shows in London.

The beauty shows provided a platform for Vera beauty Care Company to display its merchandize and accessories and this resulted to a period of rapid growth for both new partners. Attending the beauty shows reaching over a thousand stylists and London beauty show with over two hundred and fifty profession stylists, the Vera Beauty Care Company was exposed to thousands of new clients. Vera beauty Care Company now has hundreds of accounts in various city districts and in various regions serviced by three full-time and one part time employee. The company has show contracts with Designs Beauty, London Cosmetology, and Beauty Mechanics, International salon expo, Manchester hair and nail expo and other beauty shops in the country. The company employees have a combined forty five years work experience in the beauty industry. The company also provides short time courses and workshops for its employees in order to keep them with the necessary skills for the growing needs of beauty industry. Vera beauty Care Company currently is well positioned to take the vast advantage of the countless opportunities in this ten billion Euros plus beauty industry. Start-up cost:

In order to set up an ultimate display showroom, Vera beauty Care Company needs to get a warehouse that it is in a good location so as to cater for all its display system requirements. The display show room needs to be equipped with beauty accessories, fashion design and accessories that will provide the clients with the wide variety of the beauty tastes. The display showroom as well as the customer care department requires employees to be brought on board. The display show room shall cost us the following:

Renovating the beauty showroom>7500 Euros
Display system>6500 Euros
Accessories and merchandise>2500 Euros
Office maintenance>500 Euros
Advertisement> 250 Euros
Customer care desk>250 Euros

Aims and goals of new business:
The new goals for Vera beauty Care Company regarding the display showroom establishment: To offer a display system that would give the true value of fashion jewelry and accessories. Vera beauty Care Company desires to be the city’s leader of fashion designs, jewelries and accessories. The Vera beauty Care Companies aims at expanding the display system to various districts and regions in the country. Vera beauty Care Company also desires to expand its client baseline throughout the country. Vera beauty Care Company also wishes to provide excellent customer services to all the beauty shops and regular customers. Vera beauty Care Company main goal is to be differentiated from other beauty companies through its four-prolonged delivery system of accessories, educational courses, merchandise and display system for our products. Sales targets monthly and yearly:

Vera beauty Care Company needs to increase the number of sales associates so that this will be reflected in the company’s monthly and yearly sales projection. In order to project the company’s sales in the next two financial years, the Vera beauty Care Company needs to use its historical financial statements and try to apply this to the new extended staffs. Vera beauty Care Company recently has been increasing its revenue by over forty percent in of the past two years of its operations even without having a comprehensive showroom to display its products. Vera beauty Care Company as a multi-channel wholesaler offering an online catalog, display showroom system and merchandise ordering from all parts of the world would have the following sales projections: Vera beauty Care Company will annually target a gross profit of seventy five thousand Euros and a monthly gross target of six thousand two hundred and fifty and its annual net profit target is about sixty five thousand Euros and a monthly net profit of six hundred and fifty Euros from the display stand in its two years of operations. Vera beauty Care Company expects to increase their Sales Revenue to 166,210 in 2013, 204,550 in 2014 with the net profits rising to 65,848 in 2013, 85,277 in 2013 respectively. Stake holders:

Vera beauty Care Company was started in the year 2010 by Ann and Jimmy Robert in west London. In the year 2011, Vera beauty Care Company teamed up with design accents (beauty salon chain) in order to exhibit at their beauty salons and beauty shows in London. The company has also show contracts with Designs Beauty, London Cosmetology, and Beauty Mechanics, International salon expo, Manchester hair and nail expo and other beauty shops in the country. These are the stakeholders that are actually interested in this venture. Scope management:

Key employees:
Jimmy Robert, the C.E.O has worked in the fashion industry since 1990’s when he graduated from London school of designs. In the early 2000, he and his wife opened a beauty shop in west London which later grew to be Vera beauty Care Company. Mr. Jimmy Roberts worked for London Cosmetology for three years before eventually founding the Vera beauty Care Company. After establishing Vera beauty Care Company, Jimmy Roberts was fully dedicated to the company and he has been working there since then as the Company’s chief executive officer. His experience in sales and distributorship operations is expected raise the company’s sales astonishingly.

Ann Robert, the Company’s director has worked in the beauty industry since early her childhood as her mother was a stylist. She is a senior honors student in Sweden University of cosmetology with a focus in science and beauty. Ann began working for Vera beauty Care Company upon its establishment. She is the company’s directors and she runs the online catalogs and she is charge of the display show room. Her educational background makes her the perfect director in charge of all beauty accessories and merchandise bought/sold by the company.

In addition to these talented employees, Vera beauty Care Company should recruit more full-time sales associates and also part-time associates, packing specialties in this financial year. Vera beauty Care Company should use a wide variety of consultants for legal, accountings, beauty topics and design. For Vera beauty Care Company to achieve its expansion goal, it needs to attend more beauty shows in these two financial years. In order for Vera beauty Care Company to achieve strong brand name recognition, the company plans to use its ultimate display system and advertisement as well as having the most recent fashion trends in their showroom. Material costs:

The current main problem with Vera beauty Care Company is the cash flow as its projects are currently financed internally. Due to these financial constrains, the company has remained conservative with the funds, having a smaller inventory. Now Vera beauty Care Company needs to come up with a display showroom that will accommodate all its accessories and merchandise. Renovating the beauty showroom>7500 Euros

Display system>6500 Euros
Accessories and merchandise>2500 Euros
Total = 16,500 Euros.
Risk analysis:
Its worth to note that Vera beauty Care Company is a multi-channel wholesaler offering an online catalog, display showroom system and merchandise ordering from all parts of the world. In order for the company’s to meet its targeted sales in the next two financial years, the Vera beauty Care Company needs to hire some employees both in permanent and contract bases. The beauty industry has gross, net retail and service sales of over twenty billion Euros and still this amount is expected to grow over thirty billion Euros in the coming two years. The industry is attracting more investors but there is low number of new players that try to cater specifically for beauty shops and in they have focused on retail store aspect. Currently, majority of beauty shops only retail shampoo and related products for instance cosmetics and nail polish only.

This is an opportunity for Vera beauty Care Company to venture to this aspect however veteran players in the industry may realize this aspect and offer a steady competitive environment. Vera beauty Care Company needs to have a good ideal and think well about retailing fashion accessories in wholesale and come-up with a comprehensive plan on how to go about it. In order to have more beauty shops and salons under our supply line, Vera beauty Care Company needs to guarantee these beauty outlets that they will have an outstanding success if they comply with the plan. For Vera beauty Care Company to have a tremendous growth in the beauty industry, they need to get their name and products out there to the stylists and this may be comprehensively accomplished by attending numerous beauty show in every year of the projected plan. For this reason, it is critical to maintain and renew the company show contracts with Designs Beauty, London Cosmetology, and Beauty Mechanics, International salon expo, Manchester hair and nail expo and other beauty shops in the country.

In Europe, there are numerous wholesalers of fashion designs, accessories and jewelry but there are only few of them who have concentrated on beauty shops and salons. Vera beauty Care Company will be distributing these products both in small and bulky quantities. This would cater for retailers, beauty shops and salons who sometimes are unable to purchase due to majority of beauty companies requires minimum orders and bulk buying, therefore they are unable to purchase beauty accessories or these jewelries in small quantities. Vera beauty Care Company has come to understand all clientele needs before venturing into this project. Stylists require an ultimate display system whereby they can view the accessories and the same time is able to purchase them in smaller quantities accordance to their desires. The whole notion is about breaking the bulk consignments for our clients, and in return they are able to buy a large assortment of merchandise. Now, the risk come as Vera beauty Care Company needs to sell its merchandise much quickly in order to keep up with the recent fashion trends.

The costs related to the projects entry into the beauty industry are actually relatively low whereby it only requires investment into the inventory however there are other various challenges. The main challenge in the beauty industry is being able to find loyal clients for the industry is trendy. Also many stylists do not prefer to be approached during their working hours and they prefer to purchase their accessories and beauty products during their off-time. The best way to address this situation is to be attending many more beauty shows as we have show contracts with various players in the industry. The next great challenge is finding good associates, merchandise and beauty accessories. Vera beauty Care Company has a vast experience in this field and have learned about what type of merchandise or accessories or jewelry in that case, that works best for each style. This area of expertise makes Vera beauty Care Company to build on professional partnerships and find vendors that they can trust and rely on something that takes a while to establish. Summary:

The main challenge for Vera beauty Care Company hindering its projected growth is sufficient capital to establish the display showroom, increase inventory, hire more staffs and be represented to the full in many more beauty shows. Vera beauty Care Company has an established customer base line. Vera beauty care is in much tune with the pulsation of the current fashion industry; hence it provides their accounts with the most recent and most trendy products. Vera beauty care is planning to provide the most up to date fashion designs, display systems, accessories all at a very reasonable price all displayed in a great display showroom. The Vera beauty Care Company has extended its operations to three district of London city and it is currently expanding to more districts and regions country wide through its appointed sales associates.

Vera beauty Care Company has a combined 45 years workforce experience and loyal suppliers for their distributorship task of the company. Vera beauty Care Company needs to increase the number of sales associates so that this will be reflected in the company’s monthly and yearly sales projection. Through the online catalog, it is a comprehensive and the only website that updates its merchandise daily and offers picture of these accessories for the clients to order. Vera beauty Care Company already has four-prolonged system of service and they are distributed through multi-channels. Vera beauty Care Company has addressed all their major problems and can put the new capital to immediate, productive use.

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