Media Portrayer

Analyse (M3)/Evaluate (D2) how positive and negative images affect public perceptions of the public services

Top Tip:

Please ensure that you refer to the unit content and grading tips over page.

Grading Criteria
P5: Explain how positive and negative images affect public perceptions of the public services M3: Analyse how positive and negative images affect public perceptions of the public services D2: Evaluate how positive and negative images affect public perceptions of the public services

Unit Content

Positive and Negative Images of the Public Services
Courage
Brutality
Self-sacrifice
Corruption
Care
Racism
Discipline
Blind Obedience
Adaptive
Out of date
Effects on public perception
Service practice and morale

Public Service Usage of the media
Public health and information campaigns
Requests for assistance
Disaster management and dissemination of information
Censorship
Training of public service personnel in interview techniques PR and recruiting

Grading Tips

P5 – requires you to explain case studies relating to the positive and negative images of the public services and how these affect public service personnel. Use at least two case studies, you will evaluate positive and negative portrayals of the public services and subsequent effects on morale and public perception.

M3 and D2 extend the pass criteria, requiring analysis and evaluation of the case studies to demonstrate depth of knowledge and understanding