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Monitor And Adjust The Marketing Mix Essay Sample

Monitor And Adjust The Marketing Mix Pages
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About Braaap
braaap is the leading brand in pit bikes and we are proud to be the only dirt bike on the planet to offer a LIFETIME WARRANTY. braaap is believed to be the best dirt bike of its type in the world.

braaap is not just an online store. We have 4 braaap concept SUPERSTORES around Australia with more in the process of opening

braaap is the original Superlite. Our dirt bikes are built for adults and can handle a beating. The braaap motorcycles are designed and tested in Australia and assembled by qualified braaap mechanics. We have manufacturing partners from all over the world; France, Italy, Canada, Asia, USA etc. We promise quality.

We can offer you affordable payment plans tailored to you. The payment plans can start at as little as $3 a day with no deposit required. We have many different payment options that we promise will suit you.

braaap became the first mass produced pit bike to win the biggest race for our sport, the MiniMoto SX held in Las Vegas. Michael Blose, World Number 1, took the holeshot on his braaap to claim the titles in 2012.

braaap Online stocks a full range of dirt bike parts, accessories, clothing and merchandise so you can get your pit bike, mini motard or dirt bike back out on the track and look the part.

BRAAAP Aims

Our aim at braaap online is to bring you the same level of customer service that has seen our offline concept stores awarded Australian specialized retail business of the year 3times in a row. We have been slow to put our shopping experience online simply because our first mission is to always build culture and community around what we do, we want to add value to the industry and I believe that its time for braaap to get serious about online.

“ Since the beginning my mission has to build a strong culture around the braaap brand and the superlite industry. I’m confident you will enjoy your braaap online experience and please send us questions and comments, we would love to hear your thoughts. I want to introduce you to a few of the Team, our mission is to make your online experience as personal as it can be. My name is Brad Smith, I’m the founder of braaap and my email is [email protected] I’m on facebook and I’m keen to know what you think of our bikes. For customer service please email [email protected] and one of our Sales Team will help you out.

When you purchase something it is our plan to assign you as customer to a local braaap store so you get the local service feel, if you have any dramas or need any help your local braaap store will be on the job to get you sorted out. Pauly Smith is our Head Mechanic, every bike that leaves our warehouse is pre-assembled and check here to Pauly’s Standards, Pauly knows everything there is to know in regard to superlite bikes and has a great team of mechanics to make sure your braaap is flying. I wont introduce you to the rest of the 40 strong braaap team here but I wanted to give you a snap shot of some of the main team members who are here to make your braaap online experience real. Real Good! braaap!” BRAAAP executive

Product and Services

Braaap is the largest online store for dirt bike, pit bike and mini bike parts and accessories.

Have over 700 parts online and we ship to any location.

Using only the best quality materials and the latest innovative technology to manufacture our dirt bikes, parts and accessories. We are constantly improving our products to keep ourselves at the top of the game.

We have hot ups, bling and the nice “extra’s” for your pit bike.
We cater for the following and more;

50cc dirt bikes
88cc dirt bikes
125cc dirt bikes
140cc dirt bikes
150cc dirt bikes
160cc dirt bikes
187cc dirt bikes
200cc dirt bikes

Pricing Policy
Profit optimization in the long run
Braaap using the traditional profit maximization hypothesis may not prove beneficial in the long run. With the sole motive of profit making a firm may resort to several kinds of unethical practices like charging exorbitant prices, follow Monopoly Trade Practices (MTP), Restrictive Trade Practices (RTP) and Unfair Trade Practices (UTP) etc. This may lead to opposition from the people. In order to overcome these evils, a firm instead of profit maximization, aims at profit optimization.

Financial deals
One of the coolest things about braaap motorcycle is how affordable the payment plans make this sport. So often our customers tell us they hardly even notice their weekly payment plan leaving their bank account, To see if you are eligible for one of our payment plans is simple: Step 1 – Hit apply below

Step 2 – Enter a few details like your name and contact number Step 3 – We call you to ask you some questions.
Step 4 – We approve you for finance and send you bike
Apply now and have your bike by the weekend

Promotion Method
Sales promotion

One of the coolest things about braaap motorcycles is how affordable the payment plan makes this sport. So often our customers tells us they hardly even notice their weekly payment plan leaving their bank account. To see if you are eligible for one of our payment plans, fill out the details below.

Step 1 Enter a few details like your name and contact number below. Step 2 We call to ask a few questions.
Step 3 We approve you for finance and send you your new bike.

Apply now and have your bike by the weekend.

Advertising
The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular medium attracts the attention of advertisers as a more productive source to bring in consumers. A clear advantage consumers have with online advertisement is the control they have over the product, choosing whether to check it out or not.[1] Online advertisements may also offer various forms of animation. In its most common use, the term “online advertising” comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety of ways to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a growing business revenue.

Distribution
A distribution channel is a method of getting a product to its consumer. Distribution channels are part of a company’s marketing mix. A marketing mix refers to each business’ unique combination of product, price, promotion and place. Distribution affects the place or path through which consumers can buy and receive the product. A distribution channel may be an on-site store, a virtual store, a retailer, a wholesaler, an agent, a telemarketer or direct mail.

Franchise distribution

Internet distribution

Identify Braaap’s potential customer
Demographic segment
Age : 18 – 28
Income : $1,500 / Month
Occupation : Student , Officer
Marital status : Single
Psychographic segment
Activities
Travelling
Easy lifestyle

Marketing Mix
Product – braaap is the leading brand in pit bikes and we are proud to be the only dirt bike on the planet to offer a LIFETIME WARRANTY. braaap is believed to be the best dirt bike of its type in the world.

Braaap is not just an online store. We have 4 braaap concept SUPERSTORES around Australia with more in the process of opening  braaap is the original Superlite. Our dirt bikes are built for adults and can handle a beating. The braaap motorcycles are designed and tested in Australia and assembled by qualified braaap mechanics. We have manufacturing partners from all over the world; France, Italy, Canada, Asia, USA etc. We promise quality.

We can offer you affordable payment plans tailored to you. The payment plans can start at as little as $3 a day with no deposit required. We have many different payment options that we promise will suit you.

Braaap became the first mass produced pit bike to win the biggest race for our sport, the MiniMoto SX held in Las Vegas. Michael Blose, World Number 1, took the holeshot on his braaap to claim the titles in 2012.

braaap Online stocks a full range of dirt bike parts, accessories, clothing and merchandise so you can get your pit bike, mini motard or dirt bike back out on the track and look the part.

Place :

Price : Value pricers adhere to the thinking that the optimal selling price is a reflection of a product or service’s perceived value by customers, not just the company’s costs to produce or provide a product or service. The value of a product or service is derived from customer needs, preferences, expectations, and financial resources as well as from competitors’ offerings. Consequently, this approach calls for managers to query customers and research the market to determine how much they value a product or service. In addition, managers must compare their products or services with those of their competitors to identify their value advantages and disadvantages.

Promotion :
Sales promotion
Financial promotion

Product positioning

External environment factor
Political science
Environment may have negative effect on success of the business activities. Economic environment , Business cycle make the contribution of economic important to the marketing. Knowledge of macroeconomic is very important.

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