I have an amazing new product that I cannot wait for you to see. It is the new trial product that puts everything that is on a smartphone to your wrist. This new item will be called an IWatch. There will be three different styles to make. One of them being a sporty look; this one will be for our customers that are on the go and have an athlete lifestyle. The second style will be a casual look; so are customers can wear it just to hang out with friends. The last look will be more of an elaborate look; the band will be no less than 18 carat gold. There are capital resources I need to complete in order to sell this product on the market. We need GT Advanced Technologies to make the sapphire screen for the IWatch. Let me know the best time to schedule an appointment with you so we can go over all the details. Thank you for any feedback you might have. Respectfully sent,
Channel for Boss
1. Define the purpose – a message to persuade my boss to approve capital resources for the product.
2. Define the audience – boss
3. Identify the channel of communication and why you selected that channel – Email followed up with face to face meeting. Chose email so the boss had a chance to look over my ideas and face to face meeting so that I could show my boss how passionate I am about the product. Part II
Persuasive Message for End Consumer
To My Consumers, As time passes technology improves our life and makes our everyday task easier to do at a fast pace. With the new product that our company will launch it will integrate with your smartphones and lifestyle. We will have different styles you can chose from and wear. The first style will be a sporty look; this one will be for the ones that are on the go and have an athletic lifestyle. The second style will be a casual look; so you can wear it just to hang out with friends. The last look will be more of an elaborate look; the band will be no less than 18 carat gold. Knowing people can be rough on their watches we have made the screen out of sapphire (synthetic crystalline aluminum oxide) basically like glass but way harder. So if you want to keep up with time and fashion this is a must have piece of jewelry and technology. We will have a full release video online to see every single detail on our new product.
Channel Chosen for Consumer
1. Define the purpose – a message to persuade consumers to buy product.
2. Define the audience – consumers of all ages.
3. Identify the channel of communication and why you selected that channel – Advertisement- using all channels as possible internet, commercials, and billboards. Using all these channels to reach as many consumers as possible.