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Preparing to Conduct Business Research Essay Sample

Preparing to Conduct Business Research Pages
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Even though The Coca Cola Company may generally utilize quantitative research, it is important to understand the difference between quantitative and qualitative research because qualitative and quantitative research investigate different goals and there can be drawbacks when the proper research is not utilized. This is a discussion whether The Coca Cola Company business problem could primarily be solved using qualitative or quantitative research design and the benefits of using both quantitative and qualitative research designs. Whether the qualitative or quantitative research design becomes the primary design for this research will be identified, and how can The Coca Cola Company most effectively use the power of both designs. This paper will consider what the drawbacks of just using one design to research the problem. Finally this paper will wrap by discussing the insights each type of design will generate and the importance of having those insights to solve the business problem.

“Which design (qualitative or quantitative) will become the primary research design?” (Kim) “How can you most effectively use the power of both designs?” (Liz) “What are the drawbacks of just using one design to research the problem?” (Kelly) The insight our research will provide for Coca Cola can be used to identify declining sales and opportunities to stay relevant in the beverage market. Although a qualitative approach would be beneficial and at a very low cost it would not be conclusive in order to make a long term strategic plan for the company. The data could be used for determining what types of beverages do college students prefer during morning verses evening classes. While this information would be quite useful it would not be enough data to determine a new global strategy. Since Cola is a worldwide company the use of quantitative research approach would be much more beneficial to pin point opportunities to counteract decline sales. In retrospect, Coca Cola has been too long relying their icon image to carry them through the years.

The insight attained for Coca Cola must be used to identify market trends globally to connect with its consumer not bridging this gap could be detrimental for this long lived company. In conclusion, The Coca Cola Company may generally utilize quantitative research, but it was still important to understand the difference between quantitative and qualitative research because qualitative and quantitative research investigate different goals and there could have been drawbacks if the proper research was not utilized. This was a discussion whether The Coca Cola Company business problem could have been primarily solved using qualitative or quantitative research design and the benefits of using both quantitative and qualitative research designs.

Whether the qualitative or quantitative research design became the primary design for this research was identified, and how can The Coca Cola Company most effectively use the power of both designs. This paper considered what the drawbacks of just using one design to research the problem. Finally this paper will discussed the insights each type of design generated and the importance of having those insights to solve the business problem.

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