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Sweet Talking the Kids? How Persuasion May Not Be so Hidden Essay Sample

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Comparing the Major Theoretical Perspectives in Social Psychology Motivational Model is centered on the individual (influenced by psychoanalytic theory) and how his or her own needs or motives influence behavior and decision making.  In short, when an individual is presented with challenges, these challenges create or provoke needs that trigger behaviors in the individual to gratify those needs.  My Personal Example (Correlate real-life situations): I climb the corporate ladder based purely on my own internal drive to compete with others for rank and privilege.  Cognitive Model is centered on an individual’s immediate (not learned) perception of a situation (influenced by Gestalt psychology) and how their behavior and decision making is contoured by those perceptions in a social setting.  It says that people tend to automatically group or categorize objects and focus attention on the most noticeable environmental factors.  My Personal Example (Correlate real-life situations): I climb the corporate ladder because I perceive that is also how others view success.

Sociocultural Model is that people operate under a real or perceived cultural and/or social context (influenced by Gestalt psychology), and their behavior will be variably influenced according to different social rules and cultural values.  My Personal Example (Correlate real-life situations): I climb the corporate ladder because that is an established route of success in American business culture, and works well for others as a means to success.   Evolutionary Model is an emerging field of study that recognizes and embraces concepts from the other models, but also includes the scientific principal of evolution.  The evolutionary model frames and contextualizes classical human behavior and motivational patterns in terms of biological evolution and natural selection. My Personal Example (Correlate real-life situations): I climb the corporate ladder because my inherent biological drive to succeed manifests itself in my contemporary frame of psychosocial circumstances.

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