Mc Donald’s is now in more than one hundred countries all around the world. Our company has been out since 1954, we are a very committee to our costumers care and satisfactions. Mc Donald’s restaurants now are offering to help more Ronald Mc Donald’s house charity, by donating money for every happy meal bought. Our commitment is not only to sale food to costumers, but we care about each and every human being that makes our business successful by helping the community in some way or another. Donating money for every happy meal, not only helps young adults to continue education but also children that don’t have the sources to pay hospital bills because of their critic conditions. Creating an ad that will show how much we care about our customers and how they are helping make a good cause come possible, is by showing how happy we can make our children by buying a happy meal and how we are helping other children thru Ronald Mc Donald’s house charity.
The ad was created to reach parents to help Ronald Mc Donald’s house charity and at the same time make their children happy with a tasty and healthy happy meal. We are reaching parents by showing a picture of a mother holding her daughter, both with smiles on their face. Also we show the Ronald Mc Donald house charity, the happy meal, and a children being attend by at doctor at a hospital. The mother holding her daughter is to show some love, care and protection as well as the doctor helps, protects and cares about their young patient. The text was design to get the attention of our customers; we did this by using “mommyisms” and its definition which is (insights from mom to mom), also we add a little hearth on every “i” to show the mother love and support for their children in any kind of situation that they might see themselves in. The background of the ad, is plain white, that’s for the reader to be engage to the ad by focusing on the lovely picture of the mother holding her daughter and make the connection to the definition of “mommyisms”.
This ad was made with much pathos: love, care, happiness, sympathy, innocence, safety, and health. The pathos is reflected on the picture as well as the text, “sharing a great meal and helping Ronald Mc Donald house charities too? That’s a happy meal”, this is reflected on the picture of the happy meal itself, as well as the kid being attend by the doctor. The ad is trying to reach parents, but definitely will get mother’s attention that will be connect along to their motherhood feelings. Mothers always concern about their kid’s happiness, safety and health. In the add they can connect themselves and their feelings by looking at a mom that is not only happy to see her kid smile but is happy because she had help another young kid that will be able to receive the appropriate health care that he needs. The main picture of the ad (the mother with her kid on arms) and on the side a young kid at a hospital goes with the logos of the ad. If you buy a happy meal you are helping kids at the hospital and more than seven hundred families every day.
Also is logical that mothers want their children to be healthy, and this ad pursues them to buy healthy kids a happy meal and help sick kids to be able to recuperate their health sooner as well as unify and keep families closer. The ethos is that Mc Donald’s restaurants care about their costumers, and that they are not only a company that wants to sell their products but that cares about the well being of each single person. Mc Donald’s company are trusty, they’re helping the community financially to pursue the young kids health and education. Mc Donald’s commitment is not only to sale food to costumers, but we care about each and every human being that makes our business successful by helping the community in some way or another. The ad is describing that we care about health and safety of our customers; we are helping to make our young community and their families financial to be able to focus in their health and at the same time be closer to the their love ones. The med-narratives of the ad is motherhood, mothers always wants the best for their kids.
The mother of the picture is pretty young and the husband does not appear on the ad at all, that does not mean that she is single. The ad was meant to have a special connection to the definition of “mommyisms” and reflect motherhood. The ad is targeting mothers and is reach them with the picture and the best feeling on the world that is the mother love. Creating an ad that will show how much we care about our customers and how they are helping make a good cause come possible, is by showing how happy we can make our children by buying a happy meal and how we are helping other children thru Ronald Mc Donald’s house charity. The company model is “I’m loving it”, we surely loving to help young children to overcome the obstacle that life make them face as such a young age.
Family is very important to our company; our company would not be nothing without the help and support of our customers. Costumers have brought us so much success since 1954 and helping them along with Ronald Mc Donald’s house charity is just a way to give back and show that we are thankful and care about our community. Without costumers support we wouldn’t be here, without their support we wouldn’t be able to help kids all around the world, and make possible to our company to have more than thirty two thousand restaurants and serve in more than one hundred countries everyday.