We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Weasel Words

essay
The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

 Weasel Words: The Art of Saying Nothing At All- William Lutz Cut out a magazine ad that uses “Weasel Words”, beneath it write a letter to the people/person who may be interested in this advertized product. Your job is to warn them, in one way or another, that the ad for the product they are interested in may be either misleading or exaggerated. Explain to them very briefly what weasel words are, and how one or more of them may be used in this particular ad. Explain to them what might be a more appropriate phrase that better depicts the product. Remember to introduce yourself as a concerned citizen.

To whom it may concern, my name is , I’m a student at AUB and a concerned citizen. Recently I have seen this ad circulating on different websites and more than one magazine. I felt the need to express my opinion towards this ad and warn the people who are interested in purchasing this product. Therefore, I am writing this letter to inform you about the advertising tricks used in this commercial, more precisely the use of “weasel words”. The expression “weasel word” comes from the egg eating habit of weasels: they will suck out the inside of the egg leaving it appear whole. The same here is present in the world of advertisements.

Weasel words are misleading and vaguely carry any meaning at all. In this ad, people are subjected to believe that this product will act fast, “in only minutes”. Well, clearly this ad is over-exaggerated because there is no way that a product will have such an effect as in the picture shown, and certainly not in minutes. A more appropriate phrase would be in my opinion: tired of your wrinkles? Try Dermitage. Here, it’s clear that Dermitage is a product which its use is to get rid of wrinkles without any misleading ideas. I would greatly appreciate you keeping me informed about any future developments in this case.

.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59