We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Advertisements Case Essay Sample

essay
The whole doc is available only for registered users OPEN DOC

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Advertisements Case Essay Sample

Advertisements are used to persuade and encourage a target audience into purchasing a particular good or service. This is done through many techniques and conventions. Advertisements are used to arouse emotions and feelings of a particular audience, either gaining or discouraging them into purchasing that good or service. The advertisement for Fisher and Paykel’s intuitive washing machine is persuading both men and women who preferably have families to purchase the product. This is done through many techniques, conveying today’s society of both men and women.

The written language, “Yes, it’s a man lifting a finger” is constructed and directed to gain the interest of women into purchasing the washing machine so that the ‘men’ can capably operate the washing machine without any mishaps or without any assistance from the women. The name of the washing machine, ‘intuitive’ suggests that men can not think for themselves, and are not capable of operating any similar machines without the help of a stereotypical housewife. The written text also comprehends that once you have purchased this product that women will have a lot more time on their hands, and men will be able to do the work that women do.

This ad is quite successful, having been published in the popular Vogue magazine. It was published in mid winter 2002. Back then the ad would have conveyed its message well to the general public, and still would now due to the ads modern approach.

The context is almost symbolic and categorizes men and women. It exemplifies that men are lazy and that women are housewives which probably is most likely to be true in the society of the day. The ad attracts both men and women. The women would believe that once they have purchased this ‘every one can share the load’ and not just them doing all the work. The men would be under the impression that if he bought one for there wife she would be impressed, and she will have more time on her hands because he can use it as efficiently as she can.

The Fisher and Paykel’s Intuitive eco washing machine is so fantastically easy to use that by pressing a button ‘It chooses the best way to
hygienically clean and care for your clothes.’ This amounts to having someone else, perhaps a cleaning staff member do your washing for you. The advert permits for everybody in the family to have the same ability ‘and it’s all at your family’s finger tips.

Colour is an important aspect of advertisement. The ad uses mellow light colours such as light blue and white. The product presentation is visually colour pleasing, looks easy to clean, simple step by step buttons to follow, and a happy animated happy face on the liquid crystal display. This presentation would make anybody want to buy the product.

This advertisement uses a selection of ways to attract men and women, and conveys them in two separate ways. In some aspects of the advertisement it reflects and reinforces the fact that men are lazy, and women are housewives. It maybe even infer the traditional, men are hunters and women are gatherers. The power of advertising through words and pictures creates an image in the eyes of the beholder. That image determines how well the product will sell and to which gender of the market.

We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

The Effect of Toliet Cleaning Products on...

1.1.0 Experimental design 1.1.1 Focus question- Is the bacteria Escherichia coli (e coli) adversely affected (killed) by King white cleaning products. 1.1.2 Hypothesis - King White toilet cleaner will most adversely affect (kill) the bacteria Escherichia coli (e coli) to the highest degree when compared to a range of toilet cleaning products. 1.1.3 Theory- Escherichia coli (E coli) are bacteria which causes severe stomach cramps...

Cleanup Campaign

Due to the flooding in our community there has been extensive littering, and our school has been tremendously affected. To minimize or eliminate this problem a campaign is being must be effectively planned and executed. Previous campaigns have failed to be successful due to the poor organization and execution. All aspects of this campaign will be examined in detail and proposals will be made to...

If I Could Change One Thing About...

Settings: - At Home - In School Conflict: -When I do have a problem with focusing on my studies, and at home, especially to my mom. Character: - My family - My friends Thesis Statement: - Well, there are many things I would like to change about myself, but If could change one thing about me, it would probably my attitude of being lazy. If...

Invisible Book

I started reading "Invisible I" a book that was recommended to me by a librarian at the KPL in Kitchener-Waterloo. I have only just started but I am really intrigued. Already we know that Amanda has gone missing but we have not been given any of the details as to how, why, when and who. Another interesting part is that the series is entitled "The...

Supporting An Individual To Maintain Personal Hygiene

Principles of supporting an individual to maintain personal hygiene 1.1 Explain why personal hygiene is important? Personal hygiene is important for making you feel good, clean and comfortable, by following good personal hygiene it helps to eliminate a reduction of body odour which can be unpleasant for the person and others around them. Personal hygiene makes you have feelings of self-worth and can make you...

Get Access To The Full Essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Couldn't Find What You Looking For?

Get access to our huge knowledge base which is continuously updated

Next Update Will Be About:
14 : 59 : 59
Become a Member