We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Apple Swot Analysis-Strengths-Weaknesses-Opportunities-Threats Essay Sample

essay
The whole doc is available only for registered users OPEN DOC

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Apple Swot Analysis-Strengths-Weaknesses-Opportunities-Threats Essay Sample

Strengths:
* Reputable brand: Apple is by far one of the most profitable technology innovators to date. Apple outsells MP3 players and iMac notebook computers more than any other manufacturer. So far in quarter one of 2010, Apple has already gained revenue of $3.38 billion. Apples products are known to last far longer than other manufacturers products. Apple really knows how to keep their company growing with happy consumers. * Customer loyalty: Apple has gained and retained its customers over its newly innovated structure since 2005-present. Apple not only provides complete solutions, where you can buy everything inclusive through their website, store, iTunes, but also provides varied products.

Apple is currently in the market of media involving music with the most popularly known iPod and iTunes, computer with the iMac, and phone with the iPhone. Customers enjoy Apple so much because they have the same consistency in the architecture and programming of their products, as well as their attractiveness and appealing design to distinguish Apple from other products. * Incentives and Community: By selling Apple products to schools and universities, Apple turns classrooms into showrooms. Apple is very heavily used in universities and schools, creating awareness and gaining customers at a young age that will last a lifetime for most. Gaining these customers at an early stage is crucial for the future of Apple. Also, Apple throws incentives for students such as a free iPod with purchase of an iMac or free iTunes giftcard with purchase of an iPod.

Weaknesses:
* Price: Apple products are far from inexpensive. In fact, their products are the most expensive in its class (i.e. notebook computers, MP3, cell phone). These prices could possibly refrain potential consumers from entering the world of apple. Apple needs these customers to experience their products to further the growth of its company. * Defects: Like most technology, there will be defects. Most occurring problems are with the iPod MP3 players. The number of defects could potentially harm some of Apple’s market, for those who don’t have as much loyalty to the brand may become frustrated and leave to another manufacturer. The defects found in Apple’s products are its only downfall, but it’s not to the point where it is a major break in the company. * Retail location: Most of Apple conducts its transactions via web. People do like the web, but there will be people that also like to see and use to product before hand at a retail store. Apple has 284 retail locations, which is several, but not enough to cover an entire every territory or region. Even though Apple is sold in Best Buys and other power centers, it is the environment within an Apple store that consumers want and look forward to, as well as the service and personnel.

Opportunities:
International expansion: Apple should consider selling their products overseas in other countries where technology is heavily used, such as Europe and Asia (Japan and China). Expansion of product lines: Apple should try to create other products to compete in the market. Examples include, televisions and digital cameras. Since their current products are popular and successful, it can only help Apple to introduce new products. Target market: Apple currently markets its products in the X Y Generation, which is younger aged individuals who tend to use technology more. If Apple created and made a use for other target markets, such as older and/or professional audiences then they would gain more potential consumers for their company.

Threats:
Compatibility: Some software that is used in conjunction with various media products is incompatible with Apple products. Most products are used with Windows. Various (illegal) music sources: Other music sources such as Limewire and other online music downloads can take away from the use of iTunes music library. Fad: Like most products, some tend to die out. In some instances products only last for a couple years or a decade. Apple faces the chance of its products not lasting, there is that slight chance in every company’s lifespan.

References:
“Apple Inc.”. Wikipedia. <http://en.wikipedia.org/wiki/Apple_inc.>.

Foljanty, Lukas. “The Apple Museum”. TAM. 1998-2009 <http://www.theapplemuseum.com/index.php?id=32>.

We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

Apple Differentiation Strategy

Differentiation is a strategy which marketing organisations practice to gain a competitive advantage over its competitors. There are five well-known levels of differentiations. These are product, services, personnel, channel and image differentiation. Apple has built a strong relationship with many devoted fans across the world called “Applellites”, posing as a strong differentiating factor that competitors like Samsung cannot replicate in a short period of time....

Organisation of Apple and Dell

Apple First Organizational Design - When Apple was founded, Steve Jobs involved and being responsible for the day to day management of the company even though he already hired managers from other companies to oversee Apple's operations. - As Apple grew, Job began to demand more control over the company. He adopted an arbitrary and overbearing style forward member of the different project teams, often...

Iphone Marketing Plan

The Apple iPhone was released on June 29, 2007 (Apple Inc.). Anticipation for the product started six months earlier, the moment Apple publically hinted of the launch; and was clearly seen by the crowds waiting in line outside retailers. The record-breaking consumer response to the release of the iPhone was due to the position Apple placed itself within the smart phone market. Strategic marketing ignited...

Android vs. Apple

With the growing usage of touch-screen mobile phones and gadgets, there are two big names of mobile operating system (OS) which stand out, Android of Google and iOs of Apple. Both offer closely similar features and give almost the same level of satisfaction to their users. However at the end of the day, only one should remain standing in this high-technological world. And that depends...

Apple Inc. Case

Introduction Apple Inc is an American multinational organization located in 1 infinite loop, Cupertino, California 95014, in the middle of the Silicon Valley. It is focused on designing and developing the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac, iPod, iPhone, and its latest advanced product is iPad, which is on...

Get Access To The Full Essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?