We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Billboards and Messages Essay Sample

  • Pages: 3
  • Word count: 628
  • Rewriting Possibility: 99% (excellent)
  • Category: message

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

            At first glance, what we just see is an old billboard advocating for a call to make the streets and homes safe by voting for a particular political party. Many of these billboards crop almost everywhere and in every conceivable place and location, selling anything from clothes to shops and eateries, perfume and ladies’ accessories to even babies clothing wear. But this billboard is of a different breed, if you will. It defers to a need to make voters aware of the dangers of criminality in the society, to influence the minds of the people to believe in a certain “propaganda” tool by a political party.

            To get a more complete picture, or to put the billboard into context, we must first seek to understand when the billboard was made and to what audience it wanted to address. Again at first glance, we just see the billboard with a frightened white girl about to be attacked by a grown man, although the hands are all that we can see in the billboard. Then the running message of “Make our homes and streets SAFE!”, then the catch phrase “Vote Republican”. Pretty straightforward in its approach and message, right?

            But we want to get the context of the billboard, and to do that, as stated earlier, we must, one, go to the

time when the billboard was set-up. Two, we must know who the advertisement was trying to catch and

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
address the message it’s trying convey. For good measure, we must also see why the billboard was composed in such a way by the creators of the board and the time or circumstances when it was made.

            The first thing that tends to catch the people’s attention on the billboard is the graphic picture that is portrayed in the billboard. Why a white girl? The answer may lie in the fact that since the billboard is from the 1970’s and looks rather old and weather beaten, what may crop up in the persons’ mind is the billboard isn’t new, that is was put up earlier than the 70’s. Then the message that the choice of a white girl seems to cross into the racism issues rampant in the 1960’s. The 60’s were rife with the issue of racism and segregation, Malcolm X and the Nation of Islam. So it would seem that the message is a slur of sorts that only American whites are the subject of the advertisement and the target of the slant would be the African-American sector of society.

            We can surmise then that the billboard was created in such a way that the voters can be swayed to vote for this particular group on the basis that they want to safeguard their homes and neighborhoods from nefarious elements. It would seem that the creators of the ad were thinking along the societal norms of the day, that the average white American is the only beneficiary of the probable vote of people who would support them, to the detriment of others that are not represented in the advertisement.

            It cannot be ruled then that the billboard runs smack of a propaganda tool. It does not advocate any other benefit for the people other than if they vote for this group, they can be assured that they would protect them from these criminals. Sadly, the billboard doesn’t succeed in fostering a united front in terms of the citizenry being called to support their cause; what it does seem to promote is the face of a society that is scared of certain elements in it, albeit right or wrong.

We can write a custom essay on

Billboards and Messages Essay Sample ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

A Message to Garcia

Why I chose this book: I chose to read A Message To Garcia because it was recommended to me by Marines that had read it before. I didn’t really know what to expect, especially to find that it was actually an essay just a little over two pages long. After reading it, I knew exactly why it was recommended to me. Give a brief description about this book: Hubbard starts out his story with a war between the United States and Spain. There are no means of communication between the insurgent leader in Cuba, Garcia, and the U.S. So the President sends a Lieutenant by the name of Rowen into the dangerous jungle of Cuba to seek out Garcia and deliver his message. Without any question, Rowen accepts and three weeks later emerges from the jungle with his mission accomplished. Hubbard goes on to talk about how employers are always...

Marketing Messages

Examine the reasons why consumers interpret marketing messages differently. The first article by Osmonbekov investigates the relationship between materialism and attitudes toward advertising in general. The second article by Taejun, the study examines US and Korean college student consumers' attitudes towards product placements in three different media films, TV shows, and songs. The product placement acceptability based on media genre and product type. Both of the articles state the main reason the consumers interpret marketing messages differently because of the selective perception of each individual. Humans are design to have their own particular selective perception that makes all of us different from each other. The selective perception is defined as “the preceding discussion illustrates the consumer’s “selection” of stimuli from the environments based on the interaction of expectations and motives with the stimulus itself.” (Cooper, D. R. & Schindler, 2011, P. 164). There are four important concepts concerning perception selective...

Spam Case

Spam, the unsolicited messages that arrive in email inboxes selling and promoting stuffs from beauty products to pornographic materials, becomes a growing concern among internet users. It  does not only bombard annoying and nuisance messages to people’s email boxes, spam also has other implications with regards to its deception, morality, illegality, effects and other unwanted aspects: Spam deceives people. Spammers mislead and deceive e-mail users by pretending to send important messages that in reality are spam. Spammers trick recipients so as to earn a great deal of money from them. A spam containing fake lotteries for example tell recipients that they have won a large amount of money but must pay certain fees before they receive it. Thus, spammers earn when they successfully lure and deceive people to give money in exchange of vain promises of a larger amount or gain. Spammers also trick people into reading the spam mails...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?