Brand Essays


Brand Tracking Survey

This is a brand tracking survey that Steinlager beer might use. You will see where you can insert your own product category and brand name. Notice how the questions go from broad to specific. Keep that format if you add

The Loot

The loot is a multi branded discount store, offering customers a wide range of products with a minimum of 25% and going up to 70% discount through out the year. The store retails brands world class brands like Adidas, Nike,

Branding is a Major Issue in Product Strategy

1. INTRODUCTION Branding is a major issue in product strategy. On the one hand, developing a branded product requires a huge long-term investment, especially for advertising, promotion, and packaging. Brand Management If a brand is not effectively managed then a

Image and Corporate Advertising

In an ever increasingly competitive business market, a great amount of emphasis is being placed on brand image development as the major determinant for selling products to buyers and consumers. Advertising plays an important factor in creating and establishing a

Ray-Ban Brand

The history of the Ray-Ban aviator dates back to the 1920s, when new airplanes allowed people to fly higher and farther. Many US Army Air Service pilots were reporting that the glare from the sun was giving them headaches and

International Marketing

While the European market has always been large, the peculiarities of each European country kept the ‘white goods’ [appliances such as refrigerators, dishwashers, ovens, clothes washers and dryers] market fragmented in to many different, often relatively small markets. Different countries

Samsung Brand Design

Executive Summary This report provides an analysis of Samsung’s brand strategy and design. In essence, design is considered central by Samsung group of companies. This report also analysis the reason behind Samsung’s focus on new design identity. Further, this report

Tanishq Brand

Tanishq (Hindi: तनिष्क़) is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries Limited,[1] a company promoted by the Tata Group, one of India’s largest

Consumer Behavior Study Guide

A. Consumer Behavior – Definition & key components/elements * Consumer Behavior – the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. * An analysis

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