We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Broad Differentiation-ZARA Essay Sample

essay
The whole doc is available only for registered users OPEN DOC

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Broad Differentiation-ZARA Essay Sample

Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap, faster growth than Target, and logistical expertise rivaling Wal-Mart.

2. Significant investments in Marketing, Technology Development, Procurement & Customer Service ZARA takes just two weeks to get a new design from drawing board to store floor. ZARA invested much in developing its technology like e-business and ERP system. Example: Use ecological fabrics, organic cotton:

Zara supports organic farming and make some of its garments out of organic cotton (100% cotton, completely free of pesticides, chemicals and bleach). They have specific labels and are easy to spot in the shops.

Markets:
Geographically, Zara now operates in 86 countries across the globe, in every continent, with total of 1,770 stores.4.

Technology:
Zara uses the Hybrid Model Information, in which information from stores to headquarters relies from combined human intelligence input and from information technology, such as their PDA devices (Sandoval). The technology used allows the company to boost its value chain and eventually lower the manufacturing time. Moreover, nowadays Zara is aiming to practice an eco-friendly technology throughout its worldwide operations

3. Build and maintain brand loyalty, crucial to ability to charge premium price, without which this strategy will fail. Unlike other fashion brands, it takes Zara only 10 to 14 days from the time they design new clothing until it arrives in stores. This “fast fashion” concept and operation allow Zara to always provide the most fashionable clothes to their customers, and the ever-renewed collections definitely help build brand loyalty. Although many international fashion companies are perfectly aware of Zara’s effective branding methods, no one has been able to catch up. Zara has built a powerful clothing brand that should continue to thrive in years to come. 4. Development of flexible manufacturing systems or services to allow customization

Zara runs five chains: Zara, Pull and Bear, Massimo Dutti, Stradivarius, and Oysho, and Kiddy’s Class. These five chains covers different age and level people. For different customers they can choose the suitable brand. ZARA has high customization for different customers. Zara implicitly states its customer orientation by using the phrase “through our business model”.

We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

Service Delivery to HR Customers

For this assignment, CIPD HR Profession Map will be used to understand the knowledge, skills and behaviours required to be an effective HR practitioner. It will summarize how the HR practitioners can use the HR profession map the 10 professional areas, 8 behaviours and 4 bands. It will then identify and describe one professional area in detail and describe three activities by giving examples and...

Marketing Theories - The 7 Ps of...

Before a strategy can be implemented, it is important to utilize the marketing mixes 4 P’s and in some cases the 7 Ps. Although many businesses may have their own way of interpreting the market mix, the outcome will invariably be the same. Wright, M and Watkins, T (2010) mention that the aim of the mix is to help both consumer and seller and once...

Customer satisfaction of street foods in barangay

  Nowadays, street foods trade become great in numbers, wherever you look there are many street foods to see, such in market, schools, park and other public places it is sold by vendors and hawkers from a portable stall, Other calls it “tusok tusok” because it is ready to eat food that can easily sustain the basic energy of people especially, people who always in...

Effects of Business Level Strategies On Customer...

1.0 Introduction Good customers are hard to keep, and even harder to replace. The best customers can make the differences between success and failure of a product, brand or business. Without customers, an organization merely generates cost - yet many organizations spend little time and effort understanding and developing customers. Every sound business is built around a simple proposition that it makes or does something...

Development of Online Customer Service

1. Introduction Super Deal Electronics is a medium sized company with twenty-eight retailing stores that sell all types of electronics, computer solutions, software, peripherals, accessories and consumables in New Zealand. The company also has developed a good website where customers can get the information on the products and services and also do online shopping. In addition, customers can also order by a free telephone number...

Get Access To The Full Essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?