Telephone – Vodaphone uses there client database to access their mobile numbers which the vodaphone call center uses to call and text customers about current offers and details etc. They gather the information from marketing to advice the customers which an internal source but for vodaphone to require clients details the client must give them to vodaphone themselves so that is an external source. The purpose is to raise customers awareness of what the latest deals that vodaphone are offering. Group discussions – vodaphone takes a group of customers and asks them for their feedback so they can evaluate and find out ways to update their services and improve them to keep the customers happy with their service. The information is coming from customer’s feedback which is an external source. The purpose of this is so that vodaphone can improve their services by listening to customer’s feedback. Written communications.
Newspapers – vodaphone can advertise in newspapers which potential and existing customers would come across the latest deals and offers whilst reading the newspaper. The information that is advertised comes from the marketing department which is an internal source. The purpose of the information is to raise awareness of the latest deals vodaphone offers. Letters- vodaphone can communicate with their clients by sending their clients letters which inform them for coming bills. The information comes from the personal database so it’s an internal source. To inform the customers on their bills and this is to try and insure that vodaphone receive bills on time so that business is profitable. On–screen communications.
Presentations- with in the business the high ache can present a presentation to the former colleagues on customer’s feedback and future deals etc. the information comes from the customer which is an internal source but the new offers and deals are an internal source from marketing. The purpose is to inform the permanent team on the customer’s feedback and to if needed discuss a change process.
Website- the vodaphone website lists and informs all about the vodaphone business (contact details, nearest stores, colleagues etc.) and informs potential and existing customers what’s going on with in vodaphone and the latest offers and deals. The information comes from all the parts of the business so it’s an internal source. The purpose is that customers can have answers to any questions and any information at the click of a button. Multimedia communication.
TV advertisements- as TV is the main form of media that potential and existing customers watch using ads is a great way of vodaphone to advertise new deals and offers. The information that are put on the ads is from the marketing department. The marketing department is also where they discuss and finalize the idea on which they will advertise. The purpose of these ads is to advice and inform about up and for coming offers. Radio- radio is used to advertise deals and offers to the more popular radio stations. The deals and offers that are advertised on the radio come from finance department so the source internal. The purpose of the ad is to inform customers on latest deals and offers. Web based communications.
Website- the vodaphone website lists and informs all about the vodaphone business (contact details, nearest stores, colleagues etc.) and informs potential and existing customers what’s going on with in vodaphone and the latest offers and deals. The information comes from all the parts of the business so it’s an internal source. The purpose is that customers can have answers to any questions and any information at the click of a button. Advert on a side of a website- an advert on the side of any website is there to catch the attention of the user. The information comes from the marketing department which means the information is an internal source. The purpose of the information is to inform customers on the latest offers and deals. Advantages.
read body language
get the message across
loads of people/team work
explain yourself easily
low cost to colleagues
different points of view
A lot of users/buyers
Can keep business profitable
Pass on contents
Direct communication with colleagues
Good relationship with customer
Preview products advertised
Time and effort
Hiring a lot people – expensive
Lack of confidence to say what you think
Not environmentally friendly
Going out of date due to internet
Needs a computer
Know how to use computer
Time and effort
In conclusion the links all the types of the communication that vodaphone use is how they advertise their company and sell their offers and deals, and also communicating the to there client directly to build that relationship with the customer so they feel a part of the business and stay satisfied with the services.