1. The Business
We have chosen a business that sells mainly shoes, but we also sell hats, watches, chains, bands and sweat t-shirts 2. Form of business ownership
(a) We chose a Franchise, franchising is the practice of using another firm’s successful business model. It seemed the best fit for a shoe store. (b) Our major qualities would most likely be our customer satisfaction due to the fact that our employees will be kind in personality terms. (c) The skills we lack would most likely be our ownership skills due to the fact that this will be our first business we opened. 3. Products
(a) Product Table
(b) We used modern day pricing that are at popular stores such as footlocker, sportchek, etc. (c) The price tag will be a shoe with the logo and a price tag on it. 4. Store Image and Personality
Some of the major things we will do to attract customers and create an image will be; playing hit songs until closing, special sales every now and then, new releases the next day, good pay for employees. 5. Target Market
Our target market will range from 13-25 year olds due to the fact this is a shoe store made for teens and adults. Since we will sports equipment sports teams will order from us.
6. Naming your store
Our store name is Kicks Canada ™
7. CSR Plan
Our store will be socially responsible in the sense that all our shoe boxes will be made up of recycled cardboard boxes. We will use fair labor policies and won’t use child labor made shoes. We will provide a safe workplace environment because we will give our employees on the job training and we will give them occasional breaks. We will be truthful in advertising by not lying about our prices. 8. Store Logo
(b) Gold background with purple lettering
9. Business Card
(b) The funds shall be received from the bank, who will generously give a loan due to the fact it will benefit the economy. 11. Competition
The best will Kick in – Kicks™
(a) On Board
(b) Radio Stations; Kiss 92.5, Hit radio station a lot of potential customers, The Edge 102.1, same reason as Kiss 92.5, Virgina Radio 99.9, same reason as Kiss 92.5. Radio Script:
Radio Station: And heres a quick word from our sponsor!
Kicks Canada: Thanks (insert name here) anyway guys I am the current owner of a brand new amazing shoe store called Kicks Canada, at our store we are striving daily to help bring you the latest styles and as always the best customer service possible, we sell a large variety of shoes, sports equipment, sports balls, and so on so forth, so if this sounds interesting to you be sure to check us out at (address here) thanks again Radio Station: Now back to the show
(a) The qualities our employees are expect to have would be customer
satisfaction, punctuality, respect, kindness, and the ability to work extra hours at last minute notice.
ARE YOU READY FOR THE AWESOMENESS???????
IN THAT CASE CONSIDER WORKING FOR KICKS.
WE ARE A BRAND NEW SHOE FRANCHISE LOOKING FOR HIGHSCHOOL PART TIME, AND FULL TIME, WORKERS. IF YOU THINK YOU’RE READY TO HANDLE IT FAX YOU’RE RESUME TO 000-000-0000 (b)
(c) I would pay minimum wage with a 3% commission on whatever they sell. This would be effective due to the fact that we don’t have enough money to pay them more, after the business gets more profitable then there pay may increase. (d) 20 paid vacation days a year, Christmas bonuses, health insurance on the job, 15% of all merchandise at any Kicks location, 15. Floor Plan Layout