Canon’s Philosophy Essay Sample

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Canon’s corporate philosophy is kyosei. A concise definition of this word would be “Living and working together for the common good.” But Canon’s definition is broader: kyosei is “All people, regardless of race, religion or culture, harmoniously living and working together into the future.” Unfortunately, the presence of imbalances in the world in such areas as trade, income levels and the environment hinders the achievement of kyosei.

Addressing these imbalances is an ongoing mission, and Canon is doing its part by actively pursuing kyosei. Truly global companies must foster good relations, not only with their customers and the communities in which they operate, but also with nations, and they need to address environmental issues worldwide. In addition, global companies must bear responsibility for the impact of their activities on society. For this reason, Canon’s goal is to contribute to global prosperity and to people’s wellbeing, which will lead to continuing growth and bring the world closer to achieving kyosei.



Canon is steadily working to cut CO2 emissions and use resources effectively over the entire product lifecycle while providing customers improved functionality and ease of use. In 2011, Canon rolled out new software called the Ecology Information Plug-in*. This software allows the monitoring of power consumption and CO2 emissions of office-use MFDs and laser printers.

WWF-Canon Polar Bear Tracker

Since 2007, Canon has been promoting the WWF-Canon Polar Bear Tracker project, which tracks the movements of polar bears in the Arctic by satellite as a means of studying the impact of global warming. As part of the project, the WWF and Canon Europe have established a polar bear-themed environmental education website for children to increase children’s awareness of global environmental conservation.

Continued Support for the Canon Envirothon in North America

Since 1998, Canon U.S.A., Inc. has been a sponsor of the Canon Envirothon, an environmental contest for high school students. With more than 500,000 teenagers taking part in the Canon Envirothon each year, it has grown into one of the largest contests of its kind in North America. Participants deepen their understanding of the natural environment through hands-on fieldwork and other activities.


Canon conducts wide-ranging social contribution activities in all parts of the world, as a “good corporate citizen.”

Providing Aid to Areas Hit by the Great East Japan Earthquake

In addition to making monetary donations, Canon has donated Canon products such as five portable digital radiography systems given to the Japanese Red Cross Society to support medical efforts.

The Tsuzuri Project

Canon and the non-profit organization Kyoto Culture Association jointly promote a project called the “Tsuzuri Project” (Official title: Cultural Heritage Inheritance Project). The aim of the project is to blend Canon’s latest digital technology and traditional Japanese crafts, such as gold leaf craftwork, to create high resolution facsimiles of folding screens and other ancient Japanese cultural assets, while keeping the original cultural assets in more favorable environments. In 2011, reproductions of six assets were donated to temples and museums. In the four years since the launch of the project in 2007, a total of 21 cultural assets have been reproduced and donated.

Canon Vietnam’s “For a bright future” Scholarship Program

In 2011, Canon Vietnam Co., Ltd. continued implementing a scholarship project, “For a bright future” program, for secondary school students in underprivileged regions. This program is aimed at helping and encouraging underprivileged students to continue studying. Thanks to this program, in 2011, 600 underprivileged students received Canon scholarships, covering educational and living expenses.


The term “conflict minerals” refers to certain minerals originating in the Democratic Republic of the Congo and adjoining countries in Africa, the profit from the trade of which, provided through the global supply chain, is alleged to be funding armed groups in that region. There is growing concern worldwide about the issue of conflict minerals. In the United States, for example, legislation has been enacted requiring publicly listed companies to disclose their usage of such minerals.

In these ways, the Company is working to create a framework for responding to legal regulations and guidelines from international organizations. Seeking to ensure that customers use Canon’s products with peace of mind, the Company is working together with business partners and industry entities to identify the history of minerals used in its products with the aim of avoiding the use of conflict minerals.

Canon’s goal

Company has been promoting its Excellent Global Corporation Plan, launching Phase IV of the initiative in 2011. Building on the financial strengths that the Company has continuously reinforced through the implementation of the plan, Canon aims to join the ranks of the world’s top 100 companies in terms of major management indicators. In line with these strategies, the Company has set the following performance targets for 2015, the final year of Phase IV: net sales of at least ¥5 trillion, an operating profit ratio of 20% or higher, net income ratio of 10% or higher, and a stockholders’ equity ratio of 75% or higher. Through the achievement of these targets, Canon aims to realize great strides toward becoming a truly excellent global corporation.

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