Carinderia Case

Introduction

Carinderia is a local eatery selling and serving affordable viands for the masses. It is also known as “turo-turo” wherein customers literally point what they want to eat. Carinderia is most likely derived from the word “cari” or “kari”, a Tamil word for sauce, or a saucy accompaniment for rice. Some theories attribute connection to the large number of breakaway soldiers from the invading British army, mostly East Indian Bengalis or Tamils, ended up settling in Taytay and Cainta, major tourist routes at the time.

Filipinos are known for their love for food. That is why a lot of people nowadays enter the food business. A great spot to establish a carinderia is near a school wherein their potential customers will be students who have a limited budget. And because they only have a limited budget, they would always prefer a place that offers a variety of viands in a cheap price. That is the reason why carinderias are a big hit especially if they are near the said establishment.

They must not only offer good products at a reasonable price, but they should also give good service for them to gain loyal customers. This is one kind of business that would not require a big start-up capital, and if managed correctly, this can become something big.

Background of the Study

Statement of the Problem

This research proposal will give information about the factors affecting the demand of students, especially from Technological Institute of the Philippines, for the Carinderia industry. Upon our analysis with regard to this, we formulated important questions that will help us solve the problem such as:

1. How much is the budget of an average student for food, particularly for lunch or heavy meals? 2. What strategies can a carinderia use to gain customers? 3. Do the customers get satisfied when they eat in a carinderia?

Significance of the Study

This research proposal about the effect of tuition hike will be significant most especially to the students of TIP and to their parents, and also to the carinderia operators or owners.

To Parents – This paper will give them assurance that their children can eat regularly and properly since there are a lot of Carinderias outside and near the school that offer different viands at a cheap cost.

To Students – This paper will give them information that it is much affordable to eat in a carinderia than in other places like Jollibee and McDo. Also, carinderias can offer a lot of choices for viands that can surely satisfy them.

To Carinderia Owners – This study can help the owners or operators to improve their knowledge in running their business and how they can meet the demand of the students for their products and service. Scope and Limitation of the Study

This research is focused on providing information, statistics and concrete data about how carinderias can adjust the availability of their supply to meet the increasing demand of the students from TIP. It is a reality that a person can have unlimited wants and needs and it is in the control of the businesses to meet the demand of that person. This study may also give attention to the people who are directly affected by this matter.

Chapter 2:

Review of Related Literature and Study

Hypothesis

The null hypothesis assumes that there is no factor that affects the demand of students from TIP for the carinderia industry. On the other hand, the alternative hypothesis assumes that there are several factors affecting the demand of students.

Definition of Terms

Chapter 3:

Research Methodology

Research Design

Our group used the descriptive-analytical method for us to know the factors that affects the demand of students for the carideria industry. This method is used to describe and observe a particular variable.

Population and Survey Respondents

The number of respondents for our research is only 50. The respondents are all students of Technological Institute of the Philippines, Quezon City. Some respondents are from the 3rd year level and some are from the 2nd year. These students are all from the Department of Business Education.

Data Gathering Tools

Our group made a step-by-step procedure in making this research paper. First step was to gather all information and data needed. These information came from different books and websites. Second was to conduct the survey to the 50 CBE students of Technological Institute of the Philippines. Lastly, we collected and tallied the results of the survey that we conducted.

Sources of Data

One source of our data was the internet. We used this source to gather some information needed to complete this paper. The other one is the results of the survey that we conducted inside the school.

Statistical Treatment

Chapter 4:

Analysis, Presentation and Interpretation of Data

Sample Survey Questionnaire

Name (Optional):
Year Level:

1. How much is your daily budget for your food, particularly for lunch? * Php 20 – 30
* Php 31 – 50
* Php 51 – UP
2. Do you consider the convenience of the location of the place where you want to eat? * YES
* NO
3. Have you tried eating in a carinderia?
* YES
* NO
4. How often do you eat in carinderia?
* Once a week
* Twice a week
* Daily
* Never
5. Do you get satisfied?
* YES
* NO

Survey Results

From the 50 respondents, 23 of them answered that they only have Php 20-30 budget for their lunch, and this is equivalent to 46%. 20 respondents answered Php 31-50 which is equivalent to 40%. The remaining 7 respondents answered Php 51-100, and this is equivalent to 17%.

From the 50 respondents, 41 of them consider the convenience of the location which means they prefer a much nearer place to eat. This is equivalent to 82%. The remaining 9 respondents answered that they don’t really consider the location and that is equivalent to 18%.

From the 50 respondents, 43 of them have already tried eating in a carinderia and this is equivalent to 86%. The remaining 7 respondents said that they have not yet tried so, and that is equivalent to 14%.

From the 50 respondents, 8 answered once a week, 11 answered twice a week, 25 answered daily and the remaining 6 respondents answered never. These results are equivalent to 16%, 22%, 50% and 12% respectively.

From the 50 respondents, 45 of them said that they get satisfied when they eat in a carinderia, which is equivalent to 90%. On the other hand, 5 respondents said that they don’t get satisfied and that is equivalent to 10%.