We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Classic Airlines and Marketing Essay Sample

  • Pages: 3
  • Word count: 643
  • Rewriting Possibility: 99% (excellent)
  • Category: airline

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

Classic Airlines is the fifth largest airline company in the world. Similarly to the competitors it is suffering from high fuel costs, resulting in lower profits. Many companies dropped number of flights (with the net result of raising passenger load factors and efficiency on remaining flights), raised prices, developed very large revenue streams from checked baggage fees and other charges, and kept very tight lid on all controllable expenses (University of Phoenix Library, 2013). This way the airline companies minimized the expenses and raised the revenue. The heel of Achilles for Classic Airlines is the partial booked flights. That is why that the good planed marketing strategy is critical to its success. The attraction of the larger customer segment will raise the demand on the company’s products. The higher flight occupancy rate will lower the expense costs for the company.

The Marketing Products
Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably (University of Phoenix Library, 2013)”. The management of the company needs to take in the consideration that there are different customer segments with different expectations. Some of them are interested in low prices while another’s are concerned with the quality of the service. In this scenario Classic Airline offers customers service of delivering them from one desti

nation to another. The great way of attracting customers in service providing companies is to create

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
the extraordinary experience. In this case the company can retrain the employees to provide its customers the exceptionally friendly customer service. Classic Airlines can always increase its revenues from additional fees such as charges for checked bags, priority seating and food and beverages on board. On board, many passengers are paying for drinks, meals and even pillows and blankets. Many airlines have begun charging fees of $30 for reserving seats in the first few rows in coach cabins (University of Phoenix Library, 2013).

This way the customers will have the opportunity to decide how much they want to spend and what service they want to get. The research shows that the customer satisfaction rises when they feel to be in charge. (Center for the Study of Social Policy, 2007) Marketing Challenges Classic Airlines has a reward program that allows the customers to earn the free miles for their every trip with the company. After certain amount of points they can earn free trips. This marketing strategy is attractive to the consumers and encourages them to book more flights with the company. However, the flow of the program is that once the customer will earn enough points to get a free flight it is inconvenient to book a flight. There are too many distractions’ about booking the nonstop flight, unavailability to select certain dates, and etc. Another marketing challenge for the company is to compete with the airlines that created alliances. The alliances are giving the competitors the advantage of offering their customers better pricing and more locations. Conclusion

The key to the Classic Airlines success is to classify the different customer segments and meet their needs while staying profitable. It means that some of the customers will expect the low prices while another’s are seeking in exceptional service.


Center for the Study of Social Policy, 2007. Customer Satisfaction. Retrieved January 14, 2013 from http://www.cssp.org/publications/constituents-co-invested-in-change/customer-satisfaction/customer-satisfaction-what-research-tells-us.pdf

University of Phoenix Library, 2013. Plunkett Research Ltd. Introduction to the Travel Industry. Retrieved January 9, 2013 from http://www.plunkettresearchonline.com.ezproxy.apollolibrary.com/ResearchCenter/Trends/display.aspx?Industry=17

University of Phoenix Library, 2013. MKT/571 Week One Readings. Chapter One. Retrieved January 10, 2013 from https://ecampus.phoenix.edu/content/eBookLibrary2/content/eReader.aspx

We can write a custom essay on

Classic Airlines and Marketing Essay Sample ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Airline with a strong reputatation

Jetblu’s was thriving young airline with a strong reputatation for outstanding service . But it was previously considered bankrupt by some incidents. But then Jetblu\'s h as determined its course and it has grown to be strong, Jetblue found out some information about customer needs, wants and demands . Human needs are state of felts deprivation with Jetblu the customer needs is food ,to sit and security . The next, Wants are the form human needs take as they are shaped by culture and individual personanity ,Jetblu determines it is coffee juices and snacks such as comfortable sit , entertainment, variety of channels ,nice and comfortable terminal with more security lances and free Wi-fi . For example one customer describes snacking on JetBlue as an ‘’open bar for snack. They are constantly walking around offering it. I never feel thirsty. I never feel hungry. It’s not Here have a little...

A low-fare airline company

JetBlue is a low-fare airline company which main base in John F. Kennedy International Airport. In this case study illustrates that JetBlue Airline has reached a goal since 1999. They has 1. 1 million followers on Twitter as the strongest U. S brand, even beating Apple. Valentine’s Day in 2007, they had trouble which was hit by a typhoon. Some people think that the airline will be stopped, althought they not only continues to be active but also grows a few years recently. JetBlue totally can overcome the trouble and become one of most companies for greatest care customers service. Things like legroom, comfortable leather seats, snack, LCD screen at every seat and free e-mail onboard that the customer feel special. All the action that the airline are encouraged the customer follow the slogan “Happy Jetting” what aims they still keep in touch with consumers. II. Analysis Question 1: Give...

Historical Snapshot: Boeing 747

In the past of 100 years after the Wright kin for the first into history ,the creating of air transportation industry are persevere through creating desolations .On 2003 ,1.7 billion was cross the sky .If the example continue with ,it likely can fabricate the astonishing from 1.7 billion up to 3 billion by 2030 .But it will relates with the budgetary preferences since a couple of voyagers will moreover acknowledge concern tumult and beside about air tainting, mental fighting and the spread of sickness. The two that was driving plane makers-Europe’s airbus ,that was creating and arranged in France ,and the US flight goliath Boeing – there are various in overseeing strategies to extended the voyager number .The airbus answer that is require turned out to be uncontrollably fruitful . To begin with flight, in 17 December 1903, Orville and Wilbur Wright topped for quite a while of study and...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?