We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Competitive Advantages of Honda Essay Sample

essay
  • Pages: 2
  • Word count: 311
  • Rewriting Possibility: 99% (excellent)
  • Category: consumer

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

Honda enjoys many advantages in the automotive market that make it the top choice for many buyers. Honda has been around long enough that these advantages have come to be expected from any of their brands. To Honda’s credit, they continue to introduce cars that meet and exceed these expectations every year.

Reliability
Honda has a remarkable reputation of quality building practices and parts, and this is not undeserved. Honda automobiles are consistently ranked very high in terms of quality by Consumer Reports as well as a multitude of other independent consumer groups. A testament to this quality is the sheer number of older Hon

da vehicles still running on the roads today. Fuel Efficiency

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
/> Honda also receives high marks for overall fleet fuel efficiency. This is in large part a product of Honda being an industry leader in high fuel efficiency models that propelled it to popularity during times of high gas prices. The Honda CRX HF model was one of the first cars sold on the merits of its miserly gas mileage, and even though it was released in the late ’80s, its gas mileage is on par with many of today’s hybrids. More recently, Honda was one of the first car companies to release a hybrid vehicle in the Honda Odyssey and continues to lead the way with a huge selection of hybrid vehicles.

Value
Honda is routinely cited as being one of the best “bang for the buck” car brands. Whether you’re looking at their luxury line or their sports car offerings, it is often true that you get a lot for your money when you buy a Honda. Their cars routinely rank on par with more expensive counterparts in the automotive industry, according to Consumer Reports.

We can write a custom essay on

Competitive Advantages of Honda Essay Sample ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Consumer Behavior Theory

The main purpose of this report is to investigate how the theory Word of Mouth of reference group reflect the personal consumer behavior. This report based on four reliable scholarly journals and one text book. Reference group has a vital role in the Consumer Behavior study. Reference group refers to those groups that usually have a direct or an indirect effect on consumer’s attitude and decision. Also, individuals are affected by reference group through consumer’s evaluation, aspiration and behavior (Babin and Harris 2015, 156). In reference group, the information of a product or service, which is conveyed by consumer to consumer, is known as Word of Mouth (WOM) (Babin and Harris 2015, 160). Typically, WOM spreads out directly to the consumers which makes the information more reliable and trustworthy. WOM in reference group may help the local market influencers, tastemakers and trendsetters to promote their marketing. There are two types...

Vocabulary for Biology Exam

Biomagnifications: A process by which chemical substances become more concentrated at each tropic level. Biosphere: The living part of the Earth. Biomes: Divisions of the biosphere and is defined by its vegetation and community structure. It occurs because of global weather patterns and topography. Example: Desert, Grassland, Scrubland, temperate deciduous forests, tropical rainforest and tundra. Succession: The change in non-living and living factors in ecosystem overtime. Primary succession: When plants begin growing in a previously lifeless area (Example: new volcanic island). It begins with no life, no soil available, etc. Biomass: Total mass of dry organic matter at a particular tropic level of an ecosystem using this formula Gross production: The amount of energy (total) trapped in the organic matter (KJ per area per time) KJ/m2yr Net production = Gross production (GP) - respiration (R) Energy pyramid: Plants use energy from the sun and use photosynthesis to make glucose which...

Code of Ethics

I have chosen the ethic - Selling products that the company knows are harmful or addictive to consumers. A real world example of selling products that addict consumers or are harmful holds good for the cigarette manufactures. A warning-smoking is injurious to health is inscribed on the pack, both the consumer and the seller ignore. The seller is oriented towards minting money from the sale from the cigarette and the consumer being addicted to it cannot stop smoking. According to Surgeon General smoking cigarette causes Cancer, cardio-vascular, Lungs and Heart Diseases and emphysema. When expecting women smoke it complicates their pregnancy and it results in stillbirths. The new borns are most affected by smoking expecting women. Placing myself in the role of the Vice President of Marketing of Philip Morris USA in the 1960s, the general public was not aware of the harmful effects of the cigarettes; the company is...

Popular Essays

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?