We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Coors’ Profitability Case Essay Sample

  • Pages: 2
  • Word count: 502
  • Rewriting Possibility: 99% (excellent)
  • Category: chemistry

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

1.Why is beer flavor important to Coors’ profitability?


Because our choices as drinkers depend on various factors such as the mood we’re in, the available venues out there, as well as the occasion, Coors believes if the company could understand the beer flavor based solely on its chemical composition, it would open new avenues in order to create beers that would suit almost every customer’s expectations.

2.What is the objective of the neural network used at Coors?


The fact that the relationship between chemical analysis and beer flavor is not yet clearly understood, but yet substantial data exist of the chemical composition of a beer, as well as the sensory analysis, Coors objective of the neural network is to find a mechanism that link the chemical composition of the beer together with the sensory analysis.

3.Why the results of Coors’ neural network were initially poor and what was done to improve the results?


They were initially poor because of these two major factors: 1.They

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
were primarily concentrating on a single product quality; thus, the variation in the data was pretty low. In addition, the neural network could not extract useful relationship from the data. 2.It was probable that only one subset of the provided inputs would have an impact on the selected beer flavor. Furthermore, according to Wilson and Threapleton (2003), performance of the neural network was affected by “noise” created by inputs that had no impact on flavor.

4.What benefits might Coors derive if the project is successful?


If the project is successful, Coors might gain several competitive advantages by creating beers with flavor that suit a wide range of customers’ expectations. Another benefit that Coors might derive from this project is basically retaining and attracting even more customers for its beers, which would increase its annual revenue tremendously.

5.What modifications would you make to improve the results of beer flavor prediction?


I would probably implement many researches and actual surveys from Coors customers as well as non Coors customers to find what flavor that they are usually in the mood for based on different occasions. In addition, in order to be even more precise on finding flavor that suit our customers, it would be ideal to compute information regarding what beer or what flavor people go for when they are in different moods. Working with more actual data related to customers’ moods, perceptions and taste during different occasions could probably provide better result or prediction for beer flavor that truly satisfy many customers no matter what the circumstances are.

We can write a custom essay on

Coors’ Profitability Case Essay Sample ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Inorganic Chemistry

Transition elements contain ions that present in aqueous solution as complex ions. A metal ion with a molecule called a ligand are called complex ion and it attached through coordinate covalent bonds. A complex salt is an ionic compound but it differs in the fact that there are these covalent bonds attaching the metal to the ligand. For example in iron(II) ion, it exists in water as Fe(H2O)62+. In this ion, water molecules are arranged about the iron atom with their oxygen atoms bonded to the metal by donating electron pairs to it. A coordination compound is a compound that have either of complex ions and other ions of a neutral species or opposite charge. As an example of coordination compound is the compound K4[Fe(CN)6] which contains the complex ion Fe(CN)6 4- and four K+ ions. Some of the transition elements have biological activity and their role in human nutrition...

General chemistry - Titration

Introduction Titration is defined as technique whereby one solution of accurately known concentration also known as the titrant is added slowly into another solution of unknown concentration until a neutralization reaction is reached. There are several types of titration methods in chemistry. Firstly, is the acid-base titration method which was carried out during this experiment. In an acid-base titration, the acid/base with a known concentration and fixed volume will be added into the conical flask with a pipette and this would be the solution that is to be titrated. This solution is also known as the titrand. The base/acid with a known concentration but no fixed volume would then be added into the burette. This solution is called the titrant [1]. The point where neutralization is reached is usually indicated by an indicator while in some reactions the solutions are self-indicating. Hence, a small amount of acid-base indicator will be...

Ammonium hydroxide solution

In the strong acid-weak base titration, 0. 1 M ammonium hydroxide ( NH4OH ) was titrated with 0. 1 M hydrochloric acid ( HCl ). 2-3 drops of phenolphthalein were added as indicator into the conical flask which contains 25mL of hydrochloric acid. Ammonium hydroxide was then titrated slowly into the conical flask and the conical flask was swirled gently to ensure the reaction is reacted completely. The titration stops when the colour of the titrand changed from colourless to pale pink. The average titrant (29. 55 mL) of 0. 1 M of ammonium hydroxide was added into the conical flask. By using screened methyl orange as indicator, the average titrant (26. 45 mL) of 0. 1 M of ammonium hydroxide was added to change the colour of the titrand from red to grey in conical flask. In weak acid-strong base titration, 0. 1 M sodium hydroxide ( NaOH )...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?