* While newspaper advertising is cost-efficient, magazine advertising can be costly depending on the popularity of the magazine, its history, readership, frequency and production costs. Smaller publications that are unable to garner the attention of large brands may offer lower advertising rates. Since print advertising prices vary, companies offer databases which provide businesses with advertising rates, contact information and advertising schedules for major and niche print publications.
Disadvantage: Target Market
* While the target market for niche print publications is an advantage for businesses looking to reach those readers, some print publications have a variety of readers with varying characteristics who read their publications on any given day. This is especially the case for local publications such as newspapers. D
* It is problematic to schedule advertising placements for publications that run monthly or quarterly. The space often books in advance, which causes issues if you have an integrated marketing campaign planned but no available print media sources which fit your target market to run an advertisement. Advertisement due dates are strict and adhere to the magazines publication schedule.
The cost incurred can sometimes be expensive considering the medium you choose. The shelf life of any particular print medium is limited. Newspapers for example, are amongst the public eye only for a day. This medium may not always give you a wide reach. Internet, on the other hand, can target a global audience. There is a limitation in terms of the kind of people who may actually read your message. The particular newspaper may not actually be accessible every time to your target group, which means, your message may be missed! The Internet on the other hand, can be accessed from anywhere. You may have to plan months in advance to advertise in print media. It does not offer you flexibility when you are faced with a tight deadline. Advertisements may get lost in all the clutter of editorial and ads by competitors. Read more at Buzzle: http://www.buzzle.com/articles/advantages-and-disadvantages-of-print-media.html Print Media’s Disadvantages:
By any measure, traditional print media’s audience is shrinking. As content becomes increasingly digitized–and free–readers are turning away from print publications. Peaking at just over $60 billion in 1950, total print media revenues fell to $20 billion by 2011, according to an analysis posted on The Verge website. Sharper declines occurred in 2008 and 2009, with revenues decreasing by 17.7 and 28.6 percent, respectively. The trend has forced print media outlets to make major budget cuts as they struggle to remain relevant for smaller audiences.