Pepsi Essays

Abstract During the 1980’s Coca-Cola was faced with a potentially company killing problem. They were losing market share quickly to their competitors. Pepsi was stealing a portion of the younger generation with their advertising campaign, and they proved that consumers liked Pepsi better with the “Pepsi Challenge.” To combat their …

1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the …

Pepsi is sold in numerous countries around the world that can be associated as Americas, Europe, Asia, Middle East and Africa. Quite a lot of those countries, Pepsi are not a leader in the cola soft drink markets; however, Pepsi is a soft drink leader in several countries including Thailand. …

The Thums Up logo was a red ‘Thumbs Up’ hand gesture with a slanted white sans-serif typeface. This would later be modified by Coca-Cola with blue strokes and a more modern-looking typeface. The picture of the hill shows the Manmad Hills, popularly known as the “Thums Up Mountain” or the …

1. Identify and discuss the business process redesign principles that have been applied by the BR project team. In business process redesign, the organization need to be have a guidance or principles to make sure that their redesign process is on the right track. In Pepsi –Cola Manufacturing International Ltd …

Your final write­up should take the form of a business report that includes an executive summary, analysis section, alternative(s) identification, and recommendation(s). Your executive summary should be no more than 2 pages and the analysis, alternatives and recommendation sections should not exceed 8 pages. Your report can be less than …

1. Promotion: Coke has many different and unique ways that they promote their brand that makes their company so successful. They have taken promotion to a whole new level by creating the vending machine to sell to people on the go, created santa clause so people would drink their product …

Case Facts The low-calorie, high-intensity sweetener dominated by NutraSweet, the operating entity of G.D.Searle & Co. NutraSweet had recorded sales of $711 million in 1986. NutraSweet has monopoly in the market owing to the patents which are about to expire in 1987 in the European and Canadian markets The Holland …

In external environment might affect organizational performance in direct and indirect manners; therefore they need to be taken into account in strategic planning. PESTEL analysis can be highlighted as the most appropriate strategic analytical tool for specifying and categorizing external factors impacting businesses. PepsiCo PESTEL analysis is as follows. Political …

Upon PepsiCo’s recent release of its new Mountain Dew advertising campaign in March 2013, the company and brand alike are facing significant backlash. The advertisements feature African-American rapper, Tyler the Creator in a series of three ads. Tyler voices an angry goat named, “Felicia,” who is seen beating on women, …