Establish And Adjust The Marketing Mix Essay Sample

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Assessment 1: Question and AnswerDefine the following product characteristics and give an example for each of them. Explain why each of them is important Quality  ISO 8402-1986 describes quality as “the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied need” From a vacuum I expect that I’m able with it to clean my floor in efficient whey. That its component parts are manufactured for its use and that they sustain the mechanical stress which is a vacuum set out. If a company not fulfil the customers’ expectations he will lose his trust in this company and buy from another one in the next time.

Legally binding assurance that a good or service is, among other things, (1) fit for use as represented. (2) free from defective material and workmanship, (3) meets statutory and/or other specifications. A warranty describes the conditions under, and period during, which the producer or vendor will repair, replace, or other compensate for, the defective item without cost to the buyer or user. Often it also delineates the rights and obligations of both parties in case of claim or dispute. In several country’s it is set by law which period of time a company minimum has to give on warranty for their products. For example is the minimum warranty time by law, in Switzerland 2 years.

This means it is important for the company’s success to know how well his product works and to calculate in the budget enough resources for customer service, repairing or replacing the product. PackagingPackaging is the wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean. Packaging is very important for a product as it is the first contact which a costumer has to the product. It should be specific to the product and its style should support the company’s CI.

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