We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Focusing On The Customer by Providing Good Customer Service is Essention to Retailing Essay Sample

  • Pages: 3
  • Word count: 766
  • Rewriting Possibility: 99% (excellent)
  • Category: customer

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

In this assignment I will be explaining how Carphone Warehouse meets their customer needs and expectations via effiecent customer service.


Carphone warehouse aims

At The Carphone Warehouse everything they do is based ‘five fundamental rules’. The rules are applied not just in stores, but in call centre’s and support functions too so they ensure that they provide the best possible customer experience.

There five fundamental rules are:

1. If Carphone ware house don’t look after the customer then they believe that someone else will.

2. Nothing is gained by winning an argument but losing a customer.

3. They always deliver what they promise.

4. Always treat customers as they would like to be treated.

5. The reputation of the whole company is in the hands of each individual.

Carphone warehouse’s customer needs

All customer expect to be delivered a good valued service when coming into the shop. They should feel valued and employers should give them the first priority. The product they purchase should be in good quality and details of the product should be what they said. An example, if they claim that a phone is a touch phone then the phone should be a touch phone not a cyber phone.

Carphone warehouse will need to see what the customer wants and needs are, so therefore they will track on what customer are buying and what phone they have by checking online. They also place surveys on their website for customer to place their opinions. A foc

us group can be made when different managers in different departments meet up to talk about customer

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
issues such as what they want and need. From customers coming into the shop complaining about the phone saying those speakers not working so they can improve on the products.

Before sales services

Before the Carphone warehouse make a sale, they will need to maintain a good relationship with the customer by offering promotional offers such as free top up with purchase of a phone. Customers will be attracted to the business if there are products on display so customers can see them before buying. This is done by asking helping when they enter the shop, by asking them if they need help and if customer agrees then they should show them a specific phone and define the cheaper offers. If customer asks about a certain phone then they should have the right knowledge and information about that product but they should not mislead them to wrong information. When the customer knows which phone to buy the employers shows the phone so the customers can have a great look and see if they still want to go further to buy the phone.

During sale service

Whilst purchasing sale person can offer accessories and they can find out if they want the phone on pay as you go or on contract. If they are on pay as you go then sales person will ask customer if they want to top-up or if they on contract then they will ask what type of tariffs they want and or how much they are looking to pay monthly. The sales person is helpful that they register customers phone and maybe ask if they want free internet based tariff too. The most important thing is that insurance will be given only if they agree.

After sales services

Not all sales are successful which mean that when problem do occur the business needs to turn the problem by solving it as soon as possible. If the phone not good then they can get a refund, exchange for another phone or provide more information on the website and the store itself. If customer has bought a phone on contract and their contract is nearly finished then they can get an upgrade on a new phone and if not then can ask for a top-up. When a purchase is made the sales person can call after the sale to ask if everything is okay and ask for insurance or more additional sales if they didn’t ask during the sales.

We can write a custom essay on

Focusing On The Customer by Providing Good Custome ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Service Delivery to HR Customers

For this assignment, CIPD HR Profession Map will be used to understand the knowledge, skills and behaviours required to be an effective HR practitioner. It will summarize how the HR practitioners can use the HR profession map the 10 professional areas, 8 behaviours and 4 bands. It will then identify and describe one professional area in detail and describe three activities by giving examples and explain behaviour required for this area. (CIPD Profession Map, 2015) The CIPD Profession Map on the CIPD website is a self-assessment tool for HR practitioners. It is a great way to determine career progression in HR for individuals. The map shows how HR is linked to continuous organisation’s performance and designed accordingly to suit all sectors and organisations of all aspects. The architecture of profession map covers 10 professional areas and 8 behaviours and 4 bands of competency level starting from band 1 to band...

Marketing Theories - The 7 Ps of...

Before a strategy can be implemented, it is important to utilize the marketing mixes 4 P’s and in some cases the 7 Ps. Although many businesses may have their own way of interpreting the market mix, the outcome will invariably be the same. Wright, M and Watkins, T (2010) mention that the aim of the mix is to help both consumer and seller and once used effectively, helps form a successful marketing strategy. Place – It is important to position any business in the correct location to focus activities. This can, however, vary on the needs of the business and many factors need to be considered. For example: a business currently expanding due to growth, may position itself close to a rival in an attempt to drive them out of business, enabling them to increase its share of the available market or simply seek an area with little or no...

Customer satisfaction of street foods in barangay

  Nowadays, street foods trade become great in numbers, wherever you look there are many street foods to see, such in market, schools, park and other public places it is sold by vendors and hawkers from a portable stall, Other calls it “tusok tusok” because it is ready to eat food that can easily sustain the basic energy of people especially, people who always in hurry, also street foods is convenient and low in price, everyone enjoy it especially students and worker who wants a cheap price of food and can afford to their budget, and it provides employment and income to many persons with a little education and training. Street foods or Pagkaing kayle become part of culture and lifestyle of Filipino, some of the street foods are sold already prepared while other are cooked on the spot, street foods feed millions of people daily with a wide variety...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?