We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Great Lakes Case Study Essay Sample

The whole doc is available only for registered users OPEN DOC

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Great Lakes Case Study Essay Sample

Since the mid-1990’s there is growing worldwide pressure, especially from environmentalists, for us to stop making the lead additive via our subsidiary, Octel Associates, because a scientific study in the 1960’s found that lead caused brain damage in children, respiratory problems in the elderly, and damaged the air and soil quality. Lead additives have been banned in the U.S. and other developed countries, but are still used in developing countries. We have publically admitted that our lead additive is our biggest money maker, that it is extremely harmful, and that we are a committed to environmental responsibility. We have stated that many of the chemicals that we produce were replacements for many existing chemicals that are far more harmful and noxious than lead. Environmentalists have suggested that we contribute some of Octel’s profits towards subsidizing a more rapid transition away from TEL.

If Great Lakes decided to continue supplying lead additives to developing countries, environmental opposition would grow stronger, and developing countries would eventually reach the point where it was more economically feasible to transition to unleaded.

Ending production immediately would have a negative impact on profits and on countries that have not made the transition yet from leaded to unleaded gasoline for their cars and machinery. Outside the industrialized world, there are not enough refineries capable of producing unleaded gas, many cars had no catalytic converters, and if the cars ran on lower-octane unleaded gasoline, it would create more pollutants.

The best option is for us is to aggressively phase out of the market place with a five year deadline. In the meantime, we will push the governments in these developing countries to change their policies and switch to unleaded gasoline. The possible draw backs are that these governments could resist the change and stall or make sure it does not happen. This could hurt our reputation for being environmentally and responsible and severely hurt profits. We will deal with any opposition by providing incentives to these governments to make the transition and partner with competitors in the region, unleaded refineries, and auto makers who ship to these regions, and manufacturers of catalytic converts to make sure the change happens.

We will also look for new markets for our current products and develop new products for our current markets. We will need to be developing alternative revenue streams to replace the profits from leaded gasoline in developing countries.

From this point forward we need to make environmental responsiveness a part of our mission of satisfying customer needs. We can be profitable and eco-friendly without being pushed in that direction by environmentalists. We need to back up our claims that we are environmentally responsible. I am recommending that we take a systems approach to incorporating eco-friendly products and services into our marketing mix. From this day forward we will conduct periodic environmental audits, needs assessments, environmental impact assessments, risk/ benefit analysis, project planning, and environmental pilot programs. I am also recommending that we implement a Total Quality Environmental Management program that will include: energy conservation, resource reduction, pollution elimination, waste reduction, recycling, and composting.

Great Lakes is wise to capitalize on Shrivastava’s four global trends: customers prefer more environmentally friendly products and services,
companies are using going greens as a competitive advantage, ecologically sustainable economic growth, and an enormous expansion of technology and environmental risk. Esty and Winston also see the upside of benefits of being ahead of the environmental curve, the management of downside costs and risks, and the value-based concern for environmental stewardship.


We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

Environmental issues in the Niger Delta

It is unfortunate that our once flourishing community is now a shadow of itself. Hitherto Ke was one of the most peaceful places in the eastern part of Niger Delta. All that changed after the deleterious attack of our land by people that are supposed to be our neighbours. The aftermath of that invasion was a proliferation of light weapons into the hands of non-state...

Reducing environmental impact especially Canada

Reducing environmental impact, how do we reduce our environmental impact on the world and especially Canada. Now almost everywhere you go you can see or hear our planet dying because of our actions and on the verge to having a destroyed planet. We must contribute to fixing this issue and make sure this type of problem never reoccurs again. We can’t just leave it to...

The efficient alternative binder for concrete

Concrete is one of the widely used manmade construction materials and its consumption is second only to water. Portland cement is the primary cementitious ingredient in concrete. Production of cement is not only energy intensive, but also responsible for emission of carbon dioxide (CO2) in large quantity. Concrete is the most commonly used construction material across the globe. In foreseeable future, the demand for cementitious...

EPA Case: A Victory for Environmentalists

            The increasing problem in air pollution has become one of the many challenges the government has been trying to face. Laws have been passed and agencies have been founded just to initiate the preservation and conservation of the air humans depend on. Yet, dealing with the issue, not only the environment is in question. The country’s economy is also...

Students Should Be Paid for Having Good...

We write to inform you that we are members and inhabitants of the affected local communities including chiefs, elders, women and youth within the proposed Malaysian palm oil company, Sime Darby 220,000 ha oil palm concession in Liberia. Specifically, we are local inhabitants of towns and villages which include a) Sije, b)Moore town, c) Kon town,d)Medina, e) Gayah Hill, f) Beafinie, g) Gbasomou, h)Dama, i)...

Get Access To The Full Essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Couldn't Find What You Looking For?

Get access to our huge knowledge base which is continuously updated

Next Update Will Be About:
14 : 59 : 59
Become a Member