We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Handy Andy

essay
The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

1. Is this a customer service problem? Why or why not? Yes; this problem has a negative impact on the customer. Customers who purchased a compactor from Handy Andy were shown to receive improper customer service by the factory distributors. This poor customer service manifested itself in the form of longer delivery times, as well as leaving the compactor in the middle of a customer’s kitchen without giving the proper operating instructions to the customer. Ortega also discovered that the factory distributors in certain cities were misleading customers into dealing directly with them rather than the small dealer they originally used, as well as making disparaging comments about the small dealers to support their claims. The result of these two problems is an unprofessional experience for the customer, which creates doubt in the quality of the product.

2. Are Handy Andy’s marketing channels causing the problem? Why or why not? is is a problem with the marketing channels, as certain large distributors are trying to cannibalize the competition (other dealers) in an unethical manner, and at the expense of Handy Andy’s brand reputation. If this practice were allowed to go on, the smaller dealers may have been forced to stop carrying the product, which would ultimately result in fewer sales.

3. Are Handy Andy’s logistics channels causing the problem? Why or why not? The flow of goods to the customer’s home was delayed in instances where the customer purchased a compactor from a smaller dealer. This problem was reported the supervisor and the VP of marketing, who apparently manages the ‘Order Management’ area of logistics.

4. It appears factory distributors are exploiting smaller dealers. There is no evidence smaller dealers are complaining to Handy Andy in St. Louis. Why would smaller dealers not complain? It could be that the smaller dealers don’t even know why the customers cancel their orders. They may think that they just changed their minds and not that it’s because they bought the product from the factory distributors instead of them.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59