Hospitality And Tourism Research Essay Sample

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The beginnings of Research
• Started in the late 18th century
• during the middle ages (dark ages) sources of knowledge came from:
– Pope/Priest
– tradition
– knowledge of the heart
– knowledge of the body – rational thinking

– Magicians
– observation
– philosophers
– scientists
– scientific knowledge based on natural sciences – that is man in relation to environment

In the hospitality/tourism industry research focuses on:

social science
natural science
non-science (religious)
pseudo-science (palmestry)
horoscope (faith)

• Classical theory – people are working because of pay
• Systems theory – people are happy working not only because of pay but the treatment they get from the management
• Cultural theory

• Theories have models, proponents, strengths and weaknesses
• knowledge builds up theories
• Data is collected in order to:
– describe
– analyze
– predict
– control

Research requires…


Overview of Tourism Research
• It allows you to find out attributes of your visitors including:
– origin, age, education, income and spending habits, travel patterns, lifestyles and values, activity preferences

• It gives you an understanding on:
– what they like and dislike about a destination,

– How much they think a certain travel experience is worth,
– the sources they use for travel information
– their impression of your advertising messages
– how satisfied they were in their visit.

• Visitor Profile Studies – demographics
• Satisfaction – measure the quality of service provided at a business or a destination
• Economic Impact – determine what new money is brought into the community from tourism

• Images – determines the perception on the destination by visitors or non- visitors
• Information – determines where and how consumers search for travel information
• Inquiry Conversion – determines how many people actually traveled to a destination versus how many people inquired about the destination

• Market share – measures the percentage of the market one holds – of the total available market ( arrivals – national, regional, local)
• Carrying Capacity – study the feasibility of tourism activity in a certain area (events to be hosted)

Research Objectives and Research Types
• Exploratory Research
– to become familiar with the basic facts, people and concerns involved in…
– To develop a well-grounded mental picture of what is occurring in…

– To generate many ideas and develop hypotheses on…

– To determine the feasibility of doing additional research on…
– To formulate questions/refine issues for more systematic inquiry on…
– To develop techniques and a sense of direction for future research on…

Descriptive Research
– To provide an accurate profile of a group
– to describe a process, mechanism or relationship
– to give a verbal or numerical picture of…
– To find information to stimulate new explanations…
– To present basic background information or a context

– To create set of categories or type of classification
– to clarify a sequence, set of stages or steps
– to document information that contradicts prior beliefs about a subject

Explanatory Research
– To determine the accuracy of a principle theory
– to find out which competing explanation is better
– to advance knowledge about an underlying process
– to link different issues or topics under a common general statement

– To build or elaborate a theory so it becomes more complete
– to extend a theory or principle into new areas or issues
– to provide evidence to support or refute an explanation

• What design?
– descriptive
– exploratory
– explanatory

• What technique?
– Case study
– experiment
– survey

• Who will be your respondents?
– Purposive
– non-purposive

• What tools to be used?
• How will you analyze the data?

Importance of Topic
• Approach it with caution
• Most important consideration in selecting a topic is to make sure it is the one that you will enjoy working with

Problems usually encountered in topic selection
• Inability to narrow their topic so that it could be fully treated within a reasonable period of time,

• Finding a research question that is neither too broad nor too narrow

• Target audience – (population) those people who will be surveyed/those about whom the study is conducted
• Population must be of reasonable size
• Good thesis question must be researchable

• Key words must be clearly defined

• Ideally, research question will have few variables
• Reasonable in breadth and in depth
• Consider the target audience

• Write with precision and clarity definition section will help in clarifying words you use, but key words need to be as simple as possible.

• Develop a plan for writing the thesis. Make a timetable to guide you in meeting the deadline

• Deadline will assist you in moving from one task to the next until the thesis is completed

• keeping note cards in chapter 2 is beneficial
• library hours is required

Research Questions
• Should relate to aspects of the industry with which you are a part
• The end result of your research needs to be contribution to the industry

• Make sure that your research question is not a duplication of research that has been done already
• Select questions that are doable
• Is there a substantial body of literature relating to the research question

Basis for choosing research question
• your interest in the question
• the practicality of undertaking research on the question
• availability of a target population with which to work
• doability of the thesis

Search For The related topics

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