We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

How IKEA Benefits from Globalization Essay Sample

essay
The whole doc is available only for registered users OPEN DOC
  • Pages:
  • Word count: 303
  • Category: ikea

A limited time offer!

Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

How IKEA Benefits from Globalization Essay Sample

Globalization of markets means a company no longer separates the world into different national markets. Instead, it merges the historically distinct national markets into one single market and sees the globe as a “global market”. The falling trade barriers and converging consumers’ tastes make it possible for companies to adopt this strategy. Globalization of markets allows a company to offer standardized products or promotions worldwide. For example, Samsung offers the same mobile phones to all customers worldwide, and McDonald’s sells the same French Fries at all chain restaurants in the world.

IKEA applies the globalization of markets into its store design. The interior design of its stores is basically the same all over the world. All the IKEA stores are festooned in the blue and yellow colors of the Swedish flag. Also, the stores are designed in the way that customers have to pass through each department before they get to the checkout counter. Moreover, most of the IKEA stores include restaurants and child care facilities to make sure customers stay as long as possible. In addition, all products are designed to show the simple and clean Swedish lines of IKEA’s trade mark.

Globalization of markets benefited IKEA in a few ways. The company can make sure that its image and core value are promoted to all customers over the world. For example, the Swedish color of the stores reminds customers of the background of IKEA. Also, standardized design of the stores and products can help IKEA to promote its trend. By standardizing the product designs, IKEA can also make sure that all the products can reflect the image of the company in a consistent way, and shows the culture of IKEA’s “simple and clean lifestyle”. It can create a worldwide “IKEA culture” in all markets around the world.

We can write a custom essay

According to Your Specific Requirements

Order an essay
Get Access To The Full Essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59
Become a Member