Social networks are a boon to several brands as it simply means free advertising! Many companies these days have their own page where they will offer a lot of freebies and let you take part in promotions just for following them or pressing the “Like” button on their brand page. In India, Fastrack from Titan is the best example of a company that’s hugely benefited by embracing social media. Fastrack was initially launched as a sub brand of Titan targeting the youth way back in 1998. In 2005, it became an independent brand under Titan and has been steadily gaining popularity ever since. They came up with new designs and innovative products that were just ‘eye candy’ for people outside GenY. It was all just a steady increase for Fastrack until they started embracing social media in the year 2007. They started taking social media very seriously and frequently interacted with youth via Twitter and Facebook. They now have 3.8 million followers on Facebook and about 10k followers on Twitter. They came up with campaigns which were faux pas for people outside GenY, they offered promotions and conducted several contests to increase their fan base. And in my opinion, Fastrack is one of the few companies to successfully strike a chord with GenY.
The Final Word:
There have been a lot of allegations on famous social networks for selling the private information of users to third-party advertisers. Advertisers use this information to create a product that best suits their target customer and by inadvertently accepting the Terms and Conditions,(which is sheets full of jargon that a layman isn’t really bothered about) people give companies the right to text, call or email them whenever they want. So, one has to make sure that their private lives are secure and their personal info is not going to the hands of every stalker. One must create a distinctive border between their real and virtual lives
Why is email etiquette necessary?
* In the olden days, before email was invented, people relied on snail mail for their communication. * While snail mail can also be written in an informal tone, proper mail etiquette always involved a formal salutation followed by a description and occasionally, a post script. * Though one might not find a visible benefit from writing all the formal notes, it subtly conveys the writer’s attitude. * For instance, an email to a potential employer should always be written in a highly formal tone. An email written in text language without a formal salutation followed by a neatly formatted description would be immediately ignored.
Has technology ensured that our children have forgotten physical activity?
While technology definitely helps us make our lives simpler, it also has some drawbacks attached.
To quote Pablo Picasso, “Every person is a born artist; the problem is to remain one once we grow up.”
Sir Ken Robinson in his TED talk says that “Schools kill creativity.” In his talk he brings forth the very important point that we stigmatize mistakes. Many schools and companies these days stigmatize mistakes as their business model is already sustainable and opine that there is no need for more innovation. As this process continues, many avenues with huge potential go unexplored.
While the 16th century Florence produced great artists like Leonardo Da Vinci and Michelangelo, the 21st century, with all its technological advancements, has not managed to produce artists of their stature. This can be attributed to a change in human attitude from the 16th to 21st century. With the onset of industrial revolution, with machines contributing to the industry’s success, the managers find less scope for innovation. The business society now mechanically creates money-making machines without emotion or a personal life and labels them as ‘entrepreneurs.’ Their only aim is to maximize their profit. To quote Oscar Wilde, “They only know the price, not the value.” As long as we continue with this narrow minded outlook, there is a very little scope for creativity.
All of us, as the members living in an era of technological revolution are already well aware of the rapid pace at which the modern day gadgets evolve. Ever since the first idea of internet was conceived by Tim Berners Lee in 1990, there has been an unprecedented growth in the number of internet users and this number continues to grow.
To envision a future internet, one has to think in terms of accessibility, reliability and economic feasibility.
Accessibility: The internet of the future is highly accessible anywhere on earth with the location having less/no impact on the way we surf the web. The internet should become so accessible that a person caught in a shipwreck in the middle of the Pacific ocean should conveniently be able to track his location and safely reach his destination.
Patent war between Apple and Samsung.
To be sure, a patent system can provide many great benefits to society. However, patents also pose a great threat to society because the issuance of a patent makes it illegal for any American to do whatever is claimed by the patent. On August 24, 2012 the jury returned a verdict largely favorable to Apple. It found that Samsung had willfully infringed on Apple’s design and utility patents and had also diluted Apple’s trade dresses related to the iPhone. The jury awarded Apple $1.049 billion in damages and Samsung zero damages in its counter suit. The jury found Samsung infringed Apple’s patents on iPhone’s “Bounce-Back Effect” (US Patent No.7,469,381), “On-screen Navigation (US Patent No.7,844,915), and “Tap To Zoom” (US Patent No.7,864,163), and design patents that covers iPhone’s features such as the “home button, rounded corners and tapered edges” (US D593087) and “On-Screen Icons” (US D604305). Design Patent 504,889 (describing the ornamental design of the iPad) was one of the few patents the jury concluded Samsung had not infringed. This amount is functionally reduced by the bond posted by Apple for the injunction granted during the trial (see below). Apple’s attorneys filed a request to stop all sales of the Samsung products cited in violation of the US patents, a motion denied by Judge Koh on Dec 17. On October 23, 2012, U.S. Patent and Trademark Office tentatively invalidated Apple’s bounce back patent (US Patent No. ‘381) possibly affecting the ruling in the Apple v. Samsung trial Done
Intellectual bankruptcy in politics
While it is true to a certain extent that we’re facing an intellectual bankruptcy, we should try to trace the root cause for this phenomenon.
These days, the word ‘Politics’ acquired a completely negative connotation and is frequently used to denote deceit and trickery. The main reason for this is a general decline in interest ,among the Indian populace towards