Indigo Airline: Leading Company in India Essay Sample

Indigo Airline: Leading Company in India Pages
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IndiGo, is a private, low-cost airline based in Gurgaon, Haryana, India.Since commencing operations in August 2006, it has established itself as one of India’s leading airlines using its model of efficient, low-cost operations and by attracting customers with low fares. IndiGo is the largest low cost carrier in Indiaand is India’s largest carrier by market share as of August 2012.As of March 2012 it is the only airline in India making profits.Aditya Ghosh, a former lawyer, is credited for the growth of the airline since he joined as the President in 2008. Indigo Airways has brought a transparent and vibrant style with itself.

Their ground staffs is well groomed and prompt in their services and ensure that the passengers know clearly the various day to day nuances like ground take off delays and other problems well in advance without any attempts to hide it from them. It helps the passenger understand the scenario better and has so far given Indigo Airlines a good brand image. Also despite being a budget carrier it has pre-allotted seating arrangements compared to the free sitting provided by the other budget carriers which creates problems of its own kind like rush for good seats and families, groups are not being able get seats together. The Indian Aviation Industry is on the verge of tremendous growth and is showing great potential with regards to the future. Indigo is well positioned to take full advantage of this scenario and likely to emerge as a major player in the aviation Industry in the future as indigo airlines grows.

IndiGo was set up in early 2006 by Rakesh Gangwal and Rahul Bhatia, of InterGlobe Enterprises. InterGlobe holds 51.12% stake in IndiGo and 48% is held by Caelum Investments, a Virginia, US based firm, run by Rakesh Gangwal. IndiGo placed a firm order of 100 Airbus A320-200 aircraft during June 2005 in plans to commence operations in mid 2006. Former US Airways Executive vice-President and Marketing and Planning Bruce Ashby joined IndiGo as its Chief Executive Officer. The airline already acquired parking lots for its brand new aircraft at both Mumbai and Delhi airports. By the time they announced the first flight, they had already scheduled their first 20 aircraft. IndiGo took delivery of its first Airbus A320-200 aircraft on 28 July 2006, nearly one year after placing the order, and commenced operations on 4 August 2006 with a service from New Delhi to Imphal via Guwahati. By the end of 2006, the airline had six aircraft. Nine more aircraft were acquired in 2007 taking the total to 15. By December 2010, IndiGo replaced the state run flag carrier Air India as the top third airline in India. It already had a 17.3% of the market share, behind Kingfisher Airlines and Jet Airways.

Awards and achievements
IndiGo has won the following awards for its excellent service across the Indian airspace- * Best LCC by the Airline Passengers Association of India (2007). * Best LCC at the Galileo Express Travel Awards (2008).


* Skytrax Central Asia’s best low-cost airline award (2009). * CNBC Awaaz’s Travel Award for best low cost airline(2009). * Safety Excellence Award by Rajiv Gandhi International Airport (2009) * Most Admired Travel Product of the Year 2009 by SATTE (2010) * Skytrax Central Asia’s best low-cost airline award (2010). * Best Domestic Low Cost Service Airline for the Year 2010 by Travel Agents Association of India (TAAI) (2010) * Safety Excellence Award by BIAL (2010)

* Skytrax Central Asia’s best low-cost airline award (2011).

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