We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Johnson & Johnson Case Essay Sample

essay
  • Pages: 3
  • Word count: 585
  • Rewriting Possibility: 99% (excellent)
  • Category: company

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

Johnson & Johnson is an American multinational medical device, pharmaceutical and consumer packaged goods manufacturer founded in 1886.

Founded in 1886 in New Brunswick, New Jersey, USA, Johnson & Johnson spread its roots into India in 1947 with the arrival of Mr. Patrick Whaley and in 1948, started marketing Johnson’s Baby Powder which was manufactured by a local company, British Drug House, in Mumbai. In September 1957, a new company – Johnson & Johnson Limited was created and registered with 12 employees on its roll. The company was licensed to manufacture a broad range of consumer and hospital products. Production began in 1959 from the earliest Johnson & Johnson plant in Mulund in Mumbai. In over 50 years of operating in India, Johnson & Johnson Limited has gained a reputation for delivering high-quality products. Today, they employ more than 2000 people and the businesses span Consumer, Medical Devices & Diagnostics, Pharmaceuticals and Vision Care. Johnson & Johnson India has won several Best Employer Awards and is clearly recognized as an employer of choice. It is also very active in reaching out to those in need through its Corporate Social Responsibility (CSR) projects.

PRODUCT MIX

yle="text-align: justify;">Product mix, also known as product assortment, refers to the total number

of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. The four dimensions to a company’s product mix include width, length, depth and consistency.

* WIDTH: Number of product lines carried by the company.

* LENGTH: Total number of items in the product mix of the company

* DEPTH: Assortment of size, colour and models offered in each item of a product line
* CONSISTENCY: It refers to the relationship of various product line either in their end use, production requirement, distribution channel. A company’s product mix may be consistent in distribution but vastly different in use.

PRODUCT WIDTH

Johnson & Johnson is organized into five business segments:-

PRODUCT LENGTH-
1. CONSUMER
J&J manufactures and markets a broad range of products used in the fields like:

2. MEDICAL
Johnson & Johnson Medical provides solutions to doctors, patients and nurses. It offers an extensive range of high technology medical and surgical equipment, devices and services.

3. JANSSEN
Janssen, a division of Johnson & Johnson Limited is dedicated to addressing and solving the unmet medical needs in Primary Care and Specialty Care. It offer a wide range of prescription pharmaceuticals in several therapeutic areas, to treat both widespread and rare conditions, both isolated and common medical needs.

4. VISION
Johnson & Johnson Vision Care is a company committed to transforming the world’s vision. It is fully committed to enhancing patients’ lives and partnering with Eye Care Professionals. Vistakon, headquartered in Jacksonville, Florida, is the maker of ACUVUE brand contact lenses, the world leader in soft disposable contact lenses.

PRODUCT DEPTH OF CONSUMER GOODS
* BABY CARE

* BEAUTY CARE

* OVER THE COUNTER

* ORAL AND WOUND CARE

CONSISTENCY

Since these products have similar distribution channel they have high level of consistency.

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan

We can write a custom essay on

Johnson & Johnson Case Essay Sample ...

According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Australian food and liquor business Woolworths company

S1. Pioneer and among the oldest companies to introduce the modern retail trade model Woolworths limited was founded in September 1924, which was the very first store based company in Australia during that time. As a result, it gains customer’s interest as there was variety of groceries, magazines, health product and so on just in one place. Soon, Woolworths company had a little interest in shareholders to accelerate the brand\'s growth. However, as trading goes on and shareholders brought more capital, the dividends paid by the company increased from 5% to 50% after its third year of operation. (Woolworth Ltd, 2017) Since December 1924, more branches of the store were established across Australia. Besides, Woolworths store began to sell variety of goods, with the priority of cheaper price and money back guarantee which has gain consumer’s interest. Furthermore, Woolworths stores became the first supermarket in the world to install receipt machines...

Coca-Cola Company

Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups. Coca- Cola Company has been found 131 years ago in May 8,1886 in Atlanta, Georgia, U. S. by Asa Griggs Cadler and John Pemberton. John Stith Pemberton is pharmacist who invented formula for the most popular product Coca-Cola in 1886 in Columbus, Georgia. The formula is still a trade secret. Coca-Cola is a carbonated soft drink where the drink’s name refers two of its original integrities, which are kola nuts (source of caffeine) and cola leaves. Based on Interbrand’s “best global brand” study of 2015, Coca-Cola was the word’s third most valuable brand, after Apple and Google. But, was it always like that? What happened in the past with Coca-Cola? Where they always mindful with their responsibilities? Crisis situation In 1990s, Coca-Cola has been accused of unethical behavior in a number...

The American landscape and lifestyle

“Baseball caps and hats are as much a part of the American landscape and lifestyle as just about any apparel accessory.” (Threadlogic Source) If the United States had a national hat, it surely would be the baseball hat. The popularity of logoed embroidered headwear is evident anytime you are out in public, and especially at a sporting event, men, women, and children show support for their teams across both professional and collegiate arenas. It would be difficult to find someone in the US who hasn’t worn a hat on at least one occasion, whether that be forward, backward, sideways, or even inside out. Regardless of the taste of the customer, there are enough styles, fits, and finishes to satisfy everyone. New Era is the largest sports licensed headwear company in the world. According to their VP of global marketing, they sell more than 20 million hats annually with over 60%...

Popular Essays

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?