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Johnson & Johnson Case Essay Sample

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Johnson & Johnson Case Essay Sample

Johnson & Johnson is an American multinational medical device, pharmaceutical and consumer packaged goods manufacturer founded in 1886.

Founded in 1886 in New Brunswick, New Jersey, USA, Johnson & Johnson spread its roots into India in 1947 with the arrival of Mr. Patrick Whaley and in 1948, started marketing Johnson’s Baby Powder which was manufactured by a local company, British Drug House, in Mumbai. In September 1957, a new company – Johnson & Johnson Limited was created and registered with 12 employees on its roll. The company was licensed to manufacture a broad range of consumer and hospital products. Production began in 1959 from the earliest Johnson & Johnson plant in Mulund in Mumbai. In over 50 years of operating in India, Johnson & Johnson Limited has gained a reputation for delivering high-quality products. Today, they employ more than 2000 people and the businesses span Consumer, Medical Devices & Diagnostics, Pharmaceuticals and Vision Care. Johnson & Johnson India has won several Best Employer Awards and is clearly recognized as an employer of choice. It is also very active in reaching out to those in need through its Corporate Social Responsibility (CSR) projects.

PRODUCT MIX

Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. The four dimensions to a company’s product mix include width, length, depth and consistency.

* WIDTH: Number of product lines carried by the company.

* LENGTH: Total number of items in the product mix of the company

* DEPTH: Assortment of size, colour and models offered in each item of a product line
* CONSISTENCY: It refers to the relationship of various product line either in their end use, production requirement, distribution channel. A company’s product mix may be consistent in distribution but vastly different in use.

PRODUCT WIDTH

Johnson & Johnson is organized into five business segments:-

PRODUCT LENGTH-
1. CONSUMER
J&J manufactures and markets a broad range of products used in the fields like:

2. MEDICAL
Johnson & Johnson Medical provides solutions to doctors, patients and nurses. It offers an extensive range of high technology medical and surgical equipment, devices and services.

3. JANSSEN
Janssen, a division of Johnson & Johnson Limited is dedicated to addressing and solving the unmet medical needs in Primary Care and Specialty Care. It offer a wide range of prescription pharmaceuticals in several therapeutic areas, to treat both widespread and rare conditions, both isolated and common medical needs.

4. VISION
Johnson & Johnson Vision Care is a company committed to transforming the world’s vision. It is fully committed to enhancing patients’ lives and partnering with Eye Care Professionals. Vistakon, headquartered in Jacksonville, Florida, is the maker of ACUVUE brand contact lenses, the world leader in soft disposable contact lenses.

PRODUCT DEPTH OF CONSUMER GOODS
* BABY CARE

* BEAUTY CARE

* OVER THE COUNTER

* ORAL AND WOUND CARE

CONSISTENCY

Since these products have similar distribution channel they have high level of consistency.

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