Jollibee Corporation Essay Sample
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Jollibee Corporation Essay Sample
They started as an ice cream parlor in the year 1978 in Cubao. Manage and owned by Tan family. In the year 2013 they are celebrating their 35 years in the business. They offered services such as customer service, customer relation, food safety, and cleanliness. The Jollibee Corporation has almost 700-800 stores in the country and 2600 worldwide. Timeline:
1978-Jollibee Foods Corporation and the humbugger born
1979-Jollibee spaghetti is introduced
1980-Jollibee chickenjoy is introduce and the Jollibee mascot debuts 1981-Jollibee Food Corporation enters list of top 1000 corporation 1983-The Langhap Sarap TV ad campaign is launched
1984-Champ hamburger is launch and Jollibee enters the list of top 500 corporation assuming market leadership in local fast food industry. 1987-Jollibee enters the elite top 100 corporation and opens 1st fast food outlet in Brunei, marking its entry into the global market. 1990-Jollibee adds jolly hotdog and peach mango pie to it’s over glowing menu 1991-Jollibee’s 100th store opens in Davao City
1993-Jfc listed in the Philippines stock exchange
1998-Jollibee opens its 300th store in Balagtas, Bulacan and the 1st store in the USA 2004-Jollibee opens its 500th store in Basilan
2008-Jollibee launches the multi- awarded Jollitown, the first Edu-entertainment children’s show launched by a fast food company 2010-Jollibee opens its 700th store in Baguio
2011-Jollibee launches the annual Jollibee family value awards
In the year 2020 the Jollibee Corporation should have 4000 stores worldwide. Greenwich, Red Ribbon, Mang Inasal, Chowking, Manong Pepe, Burger King.
Corporate Social Responsibility
Project Wash- eliminates plastic .Less smoke. Jollibee party for the kids. 2nd family value award- (100,000 php five winners of system award per area)
Helping people get more out of life In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England Timeline
With businesses expanding past, companies set up negotiations intending to stop others producing the same type of products. But instead they agree to merge- and so Unilever is created 1980s
Unilever is now one of the world’s biggest companies, but takes the decision to focus its [portfolio, and rationalize its businesses to focus on core product and brands
Every day, our products touch the lives of over 160 million people- whether that’s through feeling great because they’ve got shiny hair and brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack. A clear direction
The four pillars of our vision set out the long term direction for the company- where we want to go and how we are going to get there: * We work to create a better future every day
* We help people to feel good, look good and get more out of life with brands and service that are good for them and good for others. * We will inspire people to take small every day action that can add up to a big difference for the world. * We will develop new ways of doing business that will allow us to double the size of our company while reducing our environment impact.
Corporate Social Responsibility (world)
The Unilever foundation is partnering with five leading global organization- Oxfam, save the children, UNICEF, and the World Food Program 1. The Unilever Foundation is dedicated to improving quality of life through the provision of hygiene, sanitation, access to clean drinking water, basic nutrition and improving enhancing self-esteem. 2. The Unilever Foundation’s partnership with Oxfam will improve lives around the word through programs designed to empower individuals particularly women and to deliver good nutrition and clean, safe and drinking water.
3.The Unilever Foundation partnership with the psi is making a tangible contribution to improving the health of children and families in a global scale through delivering behavior change intervention focused on hand washing clean drinking water and sanitation. 4. The Unilever Foundation and UNICEF are partnering to improve sanitation in developing countries through UNICEF’s community approach total sanitation (CATS) initiative. 5. The Unilever Foundation is partnering with the World Food Program in Project Laser beam, a public-private partnership that aims to create a scalable replicable and sustainable model to improve nutrition, health and livelihoods focusing on Bangladesh and Indonesia. 6. The Unilever Foundation has made three-years commitment to support EVERY ONE, save the children’s biggest global campaign designed to save millions of lives through inspiring urgent action towards eradicating morality among children and mother.
Corporate Social Responsibility (Philippines)
Unilever’s clean water sustainability program has four components: a solid waste management projects the rehabilitation of Pasig River in partnership with LGUs, the conservation of Laguna de Bay, and water for life program that bats for the conservation and reforestation of La Mesa and Ipo dams. The company implement nutrition program in partnership with Kabisig ng Kalahi, the United Nation Food Program, the Department of Social Welfare and Development, and the various Local Government.it partner with Gawad Kalinga to build homes for the poor, a model of which is the Vitality Village in Basco,Tondo. Its women empowerment program offer full scholarship to women student of the university and the polytechnic university of the Philippines. Unilever is also involve in the rags to riches women’s enterprise Program Payatas, and encourages its employees to participate in community development through the integrated league of Unilever Volunteers.