The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 500 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact, KFC Malaysia has developed a distinctive Malaysian personality of its own. COLONEL’S STORY
KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s, that special recipe reached Malaysia. Today, KFC Malaysia continues to serve finger lickin’ good, succulent pieces of chicken. The flavourful blends of 11 herbs and spices give KFC’s delicious aroma. With the chicken’s natural juices sealed-in, leaving a special mouth watering taste that cannot be replaced. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome, complete and satisfying meal. STRENGTHS
KFC continued to dominate the Chicken Segment, with sales of 4.4 billion in 1999. Strong trademarks recipes. Ranks highest among all chicken restaurant chains for its convenience and menu variety. Generate $1B each year. KFC is the world’s biggest chicken restaurant chain and 3rd largest fast-food chain. KFC is a market leader in chicken foods for 50 years. It has more than 50 percent of the market share and has secret recipe of spice and 11 herbs. KFC is a most identifiable brand in chicken/fried food.
It has the strong location, store management, motivated work force and franchises. KFC has a good image all over the globe and is globally placed for many years. It has a strong distribution network such as outlets in shopping malls, airports, etc. Top of FormPositioning among competitors is favorable.Unconventional methods of distribution multi branding.Management Objectives and goals are measurable and achievable Team empowerment Productions/Operations.