We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Kodak Case Essay Sample

essay
The whole doc is available only for registered users OPEN DOC

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Kodak Case Essay Sample

Please word-process answers to the questions and turn in a hard copy of your answers on the day we discuss the case in class. Please give elaborate and well-reasoned answers to show that you have grasped the ideas in the case. Thanks. Kodak and the Digital Revolution

1. Evaluate Kodak’s strategy in traditional photography. Why has the company been so successful throughout the history of the industry? Kodak sought to deliver a low cost easy to use product to the consumer. Their main focus was to drive film sales and enjoy profit from that. This allowed them to sell cameras at a very low cost, but still profit from the film sales these cameras created. Additionally, Kodak film was the most easy to develop and use. While other companies pictures may be of greater quality, the film was difficult to develop and photo shops making Kodak’s product desirable.

2. Compare traditional photography to digital imaging. What are the main structural differences? Will digital imaging replace traditional imaging? How have value creation and value appropriation changed in digital photography relative to traditional photography? Traditional photography used film sales as a large part of its profit model. Meanwhile digital imaging required a large initial investment in the camera and does not use film. Yes, at most levels digital technology has replaced film technology. A digital camera allows a user to take as many pictures as he wants and choose said pictures meanwhile traditional photography requires the user to commit to every picture. The main profit sources in digital imaging comes from the camera itself and services related to printing, storing, and sharing picture.

3. Evaluate Kodak’s response to Sony’s introduction of the Mavica in 1981. Was it appropriate? Their response that “photography is dead” seemed a little extreme. However, it seems appropriate they began increasing researching into digital technology and recognized it threatened their current business model.

4. How would you assess Fisher’s attempt to transform Kodak? Why did it fail? Fisher had an excellent vision for Kodak and the digital age.
However, a huge problem was only top management bought into Fisher’s vision while the rest of the lower managers did understand his digital vision. Really, it seems like some employees were just satisfied with how things had been going and made no effort to change. Also, Fisher’s technology push was too aggressive. The vast amount of products and associated defects were costing the company too much money.

5. What is Kodak’s current position in digital imaging? Would Kodak’s position be different had the company adopted a different imaging strategy in the eighties and the nineties? Evaluate Kodak’s strategy from the mid-1980s onward. In 2003 Kodak had a respectable share of the digital market as well as the most photo transactions. However, the digital imaging department still failed to be profitable resulting in more layoffs. Yes, if Kodak has adopted the digital revolution and been an early player they would have been able to maintain market share as well continue to improve and advance technology. Kodak’s strategy put a large emphasis on film until it realized that film was not the future. Then it tried to gain ground in the digital imaging realm. With a string of different CEO’s and changing strategies Kodak failed to capitalize on its digital technology.

We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

Blue's Aint No Mockin Bird

Toni Cade Bambara The puddle had frozen over, and me and Cathy went stompin in it. The twins from next door, Tyrone and Terry, were swingin so high out of sight we forgot we were waitin our turn on the tire. Cathy jumped up and came down hard on her heels and started tapdancin. And the frozen patch splinterin every which way underneath kinda spooky....

Enhancement of Monitoring System

The main objective of this system is to enhance the existing monitoring system of the College of Computer Studies to provide more efficient security system for the College. The specific objectives of this project are as follows: To replace the existing CCTV cameras with an added feature that is capable of Night Vision and capable of capturing a more quality pictures/videos. To install a Solar...

Surveillance Cameras

The idea of using surveillance cameras came to the limelight in1965 when press reports in U.S suggested that the police use surveillance cameras in public places. This was implemented in1969 and spread to other cities. Closed circuit television (CCTV) system was watched by police officers all the time. In 1975 England installed video surveillance in four major underground train stations to monitor traffic. Surveillance was...

Comfort Writing – Camera

An idea, a beautiful site, and a camera; are all needed to create mood swings from stressful, overloaded state to comforting one. People opt for wide variety of tasks and activities to relax their minds. Some listen to music, some paint, yet others sleep to have a few relaxing hours, I feel most lighten up and calm, when I am with my camera, taking pictures....

Kodak vs. Fujifilm

History and Core Business of Kodak and Fujifilm Eastman Kodak which, is headquartered in Rochester, NY was founded in by George Eastman, who patented photographic film which were stored into a roll in 1884. The first roll film cameras that this company produced were called Kodak. The cameras became so successful the “Kodak” word was incorporated into the name in 1892. By 1900 he had...

Get Access To The Full Essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Couldn't Find What You Looking For?

Get access to our huge knowledge base which is continuously updated

Next Update Will Be About:
14 : 59 : 59
Become a Member