We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Macro Market Analysis Essay Sample

  • Pages: 3
  • Word count: 747
  • Rewriting Possibility: 99% (excellent)
  • Category: market

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

The macro market analysis of the apple-berry juice will be discussed in this paper with emphasis on the external environment (PEST). The external environment is important when marketing a product and hence should be considered carefully so as to provide quality goods to the customers as well as maximize profit and reduce cost. The various factors that will be considered are Political environment, Economic environment, Social/Cultural environment and Technological environment. POLITICAL ENVIRONMENT

The political environment is very important in the macro market analysis of the apple-berry juice product. The current government in United States encourage companies to produce more goods which in turn will lead to increase in employment. There are political factors or policies that aid in production of farm products that serve as raw materials in juice production. The “Farm Bill” is an example which has made it easier and affordable for farmers to produce farm products with less cost through government subsidies. When the raw materials are cheap in production, definitely the cost of goods will be reduced and affordable to the customers. Moreover the Center for Disease and Control (CDC) has been fighting to reduce obesity and diabetes among the various people in the county through awareness programs and information sessions. This CDC’s policies will aid in the sales of the product because people are already aware about the various measures that will aid them in avoiding diabetes and obesity, which is dieting on low sugar products. These political factors will inhibit the product success in the market. ECONOMIC ENVIRONMENT

Mississippi State, has the highest rate

of diabetes in United States, which is 33.1% followed by West Virginia and Alaska with rate of 31.6%

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
and 31.4 respectively (http://www.gallup.com/poll/122405/obesity-diabetes-across-states-clear-relationship.aspx). The various states mentioned have high rate of diabetic people and will thus be economically wise to market in those areas. Advertisement price rates will also be low in the aforementioned states than the bigger ones like New York or California that have astronomical advert price rates. The production cost is another economic factor the will inhibit the product success in marketing because of location and development. Economically theses states will be more successful due to their geographical location and city costs. SOCIAL/CULTURAL ENVIRONMENT

The high rate of diabetes in the aforementioned states will inhibit the marketing of the product because the people living with diabetes will be health conscious of their disease and will therefore try any possible method or product that will help them. Population growth will aid in the availability of workers and reduce labor costs. TECHNOLOGICAL ENVIROMENT

Improvements in Plant genetics that will increase farm production is a technological environmental factor that should be considered. Some plant products are seasonal and hence not available all the time, but with advanced research in plant genetics, plants can now produce throughout the year without problem or pest attack. This advancement in plant genetics technological will help the Low sugar Apple-Berry Juice.

Segment for the Ideal Customer of Low Sugar Apple-Berry
People with type 2 diabetes cannot produce insulin that is necessary in sugar digestion. This is as a result of the body immune system attacking and destroying the insulin producing cells in the pancreas, called beta cells (http://jdrf.org/about-jdrf/fact-sheets/type-1-diabetes-facts/). There are 3 million people with Type 1 diabetes and approximately 80 people per day are diagnosed with Type 1 diabetes in the United States; Type 1 Diabetes (T1D) accounts for $14.9 billion in healthcare costs in the U.S. each year (http://jdrf.org/about-jdrf/fact-sheets/type-1-diabetes-facts/). These facts shows that is a large market that is expanding on daily basis and will continue if not checked properly with necessary methods, precautions and products.

Low Sugar Apple-Berry juice will be segmented towards the T1D patients because this product is mainly for them since it has low sugar content. It can also be segmented towards obese people that wants to lose weight and still enjoy low fat products.

These people can be reached through awareness programs that emphasize about the health risk of type 1 diabetes if not checked properly. Adverts should be mainly targeted towards states with high diabetes rate so as to encourage them to buy the product which will help them in managing their ailment.

We can write a custom essay on

Macro Market Analysis Essay Sample ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

So you want to set up a...

In modern society small grocers are not very common, big shops and brands like Walmart or Tesco are taking over the world. The essay Once Upon a Shop is written by Jeanette Winterson, who is a British writer. The essay was first published the 13. June 2010. The essay is about Jeanette Winterson and her little vegetable shop, which is located in Spitalfields in the east end of London. Jeanette Winterson tells in the essay how she opened a vegetable shop instead of being hired in a cooperative brand. She also tells about her passion for running her own shop, and about the challenges and he possibilities by running her own shop and the fact that we still need to be independent. The author Jeanette Winterson had been offered to sell her building to a big coffee company, but she rejected the offer because of what she felt was wrong...

Red bull market

Red bull entered the US market in 1997 because it was a politically stable developed country. The company used a “cell” approach to divide the key markets into geographic segments rather than attempting a nationwide launch. The company’s first test market was Santa Cruz, a beachside town that was known for its active lifestyle through skateboarding and surfing and the University of California Santa Cruz. The target population in Santa Cruz represented a good audience for the product as they were mostly sport enthusiasts and university students. From Santa Cruz, Red Bull moved into the nearby urban market of San Francisco, and then to Venice Beach, a trendy beachside city near in Los Angeles. brand in Maryland, New Jersey, New York, Pennsylvania, and Virginia. When Red Bull entered a cell, it initially targeted high-end nightclubs, bars, plus exclusive health clubs and gyms in order to reach the trendy and active...

Two types of markets

Prices in today’s market often fluctuate based upon two main reasons that we know of; supply and demand. But have you ever stopped to take a more in depth look into other reasonings behind price increases or decreases of firms. Firms do not just randomly decide to decrease or increase their prices of their products or services regularly. Barriers to entry are a big contributor to the impacts upon market outcomes. Entry of firms into the market is an important part of the economy. New firms enter the market with new products and production processes frequently. How does the economy control the number of firms within specific markets? By having barriers of entry to help deter competitors. A barrier to entry can be described best as an economic factor that causes a roadblock in the market, production process or supply chain that discourages other competitors from entering the same market space...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?