Marketing of Hewlett Packard Essay Sample

Marketing of Hewlett Packard Pages
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The Stanford University classmates Bill Hewlett, along with Dave Packard went ahead to find Hewlett Packard (HP) in the year 1939 A.D. The Corporate headquarter of HP is in Palo Alto, California, USA. With its increasing employees and extending business in more than 170 countries around the world it is now truly Global. The first product of the company is the audio oscillator. It was one of the electronic instruments utilized by the sound engineers. Amongst the first customer of HP was ‘Walt Disney Studios’. They purchased 8 oscillators for developing and testing a new-fangled sound system to make the film ‘Fantasia’. The Hewlett Packard or HP Company is, at present, the topmost Corporation with respect to the information technology. HP is the organization known for revolutionizing printing industry. Moreover, it’s the pioneer in computer world have expertise across the range of IT devices, infrastructure, software and services. HP’s Mission Statement

“To provide products, services and solutions of the highest quantity and deliver more value to our customers that earns their respect and loyalty.”

HP’s Vision Statement
“To view change in the market as an opportunity to grow; to use our profits and ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs.”

HP’s Objective Statement
At HP we don’t just believe in the power of technology. We believe in the power of people when technology works for them. To help you create. To make the digital tangible. To harness the power of human information. At HP we work to make what you do matter even more. HP’s Marketing Concept

Scott Ballantyne, vice president and general manager of the personal systems group at HP, said: “The technology keeps changing and people keep chasing the next social technology. The key is to remember that social media is about people talking and interacting with people. Technology can help with distribution. But people need to remain at the center.”

HP’s Marketing Analysis
It’s so strange to see sales increase by double digits. HP had a new laptop called Dragon. Sales were flat after trying traditional marketing. So they decided to try in different way – engaging bloggers. A quick way to do that is to send bloggers an ultra light $5,000 laptop to give away to one of their readers. Nine months after launch, the 15 pound laptop with a 20.1-inch screen and 500-gigabyte hard drive wasn’t selling that well. HP hired social media marketing firm Buzz Corps Inc. and they brainstormed with bloggers and HP to come up with the campaign. Here’s what they did. They called it 31 Days of the Dragon. They contacted 31 tech bloggers with influence (based on number of links, Google ranking, and recommendations from other bloggers) to give away 31 laptops in 31 days. So, essentially a month of contests each blogger made up their own rules about the contest but each agreed to promote the contests of everyone else in the group. The result was that the first five pages of Google results for searches on HP and HP Dragon were blog posts about the contest. According to HP they had over 380,000 links to the 31 sites discussing the contest. Bloggers got over 25,000 contest entries and an average 150% increase in traffic. Here’s the kicker though – almost 85% increase in sales of a computer that was released nine months ago!

HP’s Marketing Concept’s Keys
1.Social networking
3.Search Engines

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