We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Marketing Strategy Project Essay Sample

essay
The whole doc is available only for registered users OPEN DOC

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Marketing Strategy Project Essay Sample

What follows are questions to be used as a guide in developing your marketing project. Remember, these questions are only a guide to direct your thinking. Embellish upon the information you include in your project as you see appropriate to present a convincing and effective project plan. 1. Your Company

* What is the name of your company?
* What is the mission statement of your company?
2. Your Product
* What are the physical characteristics of your good or service?
* What is the brand name for your product and what is its trademark? * How is your product packaged?
* What are the benefits of your good or service?
* What distinct competitive advantage does your product have?

3. Your Customers
* Who is (are) your target market(s) for your product? Describe them in terms of demographics, psychographics, geography, or other factors that are pertinent to your product and its benefits.
* Why are these consumers considered to be the best prospects for your product?
* What are their buying habits?

* What do you know about their media preferences? Price/value attitudes? Lifestyles?
* Is (are) your target market segment(s) growing, stable, declining?

4. Your Industry and Competition

* What industry are you in?
* Describe your competition (direct and indirect)
* Who are your major competitors (defined in terms of sales volume, market share, number of outlets, etc.)
* What advantage(s) do your competitors have over you?
* What advantage(s) do you have over your competitors?

5. Your SWOT (Strengths, Weaknesses, Opportunities, Threats)
* Internal Strengths?
* Internal Weaknesses?
* External Opportunities?
* External Threats?

We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

Cocoa delights marketing plan

Marketing objectives should be presented to the CEO in written format, and respond to each of the following statements: 1. Compatibility: How is the objective compatible with the organisation’s strategic direction and purpose? To achieve this, we have 5 priorities: Building a customer and store-led culture and team Generating sustainable sales momentum in Food Evolving our Drinks business to provide even more value and convenience...

Classification of Relationship Marketing

Marketing discipline has attracted considerable attention from academics as a result there are numerous definitions of marketing in the literature. Different authors have different views of marketing. For instance Kotler and Armstrong (2010) define marketing as the social process through which individuals as well as organisations acquire their needs and wants by creating and exchanging values with others while American Marketing Association (2013) defines marketing...

Target marketing strategy

What is market fragmentation, and what are its consequences for marketers?Market fragmentation refers to the notion that a market comprises of diverse and different segments. These segments have their own particular requirements, necessities, backgrounds, and a different response to marketing messages. Different mobile phone applications, channels, magazines based on customer needs are some examples of market fragmentation. The emergence of such segments increases competition and...

LensCrafters strategy

Evaluate LensCrafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability About Lenscrafter LensCrafters is a universal eyewear and shades organization headquartered at UnitedStates. The organization is having 90 stores in the U.S and was established in 1983 by E. DeanButler. Presently the organization is having 850 stores over the globe. The principle highlight of the company is...

Three key characteristics of the marketing concept

Identifying customer needs and wants- In case study, Ralph Chapman Recognizing that the great depression in the UK meant that the many of his poorest customers needed an affordable source of Vitamin C. Developing products to meet customer needs and want- In case study, Ralph Chapman develop a way to bottle his fruit juices to enable them to stay fresher for longer and providing a...

Get Access To The Full Essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Couldn't Find What You Looking For?

Get access to our huge knowledge base which is continuously updated

Next Update Will Be About:
14 : 59 : 59
Become a Member