Mice in Malaysia Essay Sample
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Introduction of TOPIC
There are three advantages of MICE which is advantage over other industries in human resources, technological know-how, and the efficient uses of assets. That is why countries all over the world are putting their best effort to develop the MICE industry as a means to stimulate national economic development. Our country, Malaysia is one of the countries that also aim on the big pie and involve in many varieties of MICE activities such as Malaysia International Jewellery Fair (MIJF).
Malaysia International Jewellery Fair is organizing by Elite Expo Sdn.Bhd a very well known professional exhibition organizer in Malaysia. This MIJF will be held at Kuala Lumpur Convention Centre (KLCC) on the date 18-21 January 2013 from 11am until 7pm. There will be variety kinds of fine jewellery, gold jewellery, silver jewellery, platinum jewellery, diamonds, pearls, gemstones, semi-precious stones, jewellery machinery, equipments & tools, jewellery displa
y & packaging materials and etc expo in the fair. The highlights of this fair is exclusive pearl
They also can have a face-to-face consultation opportunity with global jewellery associations.During the visit visitors can obtain market and technical knowledge by attending informative Jewellery Trade Seminars and Public Workshops. It also enabled guests to involve in one-on-one meetings with their preferred exhibitors by participating in MIJF business matching service. Guests can get inspired by finding new products and services in the market at MIJF. To entertain VIP guests MIJF do provide exclusive VIP Lounge which can provides a better environment for them. Other than that MIJF also hired a strong security team to make sure guests have a safe visit. To make guests get the easier way to the venue, MIJF choose KLCC which is a very convenient venue of exhibition because it is iconic building of Malaysia. Finally organizer of MIJF also arranged an exclusive accommodation and transport to welcome their guests. The organizer expects there will be 150 exhibitors and estimate can attracts around 11 381 visitors enter the fair. So from the data we can know that this fair will be a great opportunity to promote Malaysia hospitality and tourism industry.
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