We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Mobile Phone Industry in the Philippines Essay Sample

essay
  • Pages: 3
  • Word count: 554
  • Rewriting Possibility: 99% (excellent)
  • Category: Mobile phone nokia

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

Mobile phone industry started to emerge in the Philippines during the 1990’s. Before the 90s, telecommunications was a business for only fixed line operators which majority is owned by PLDT. Majority of mobile communications then rely on unsecured frequency-band walkie talkies. A little later, mobile phones the size of a one-liter bottle were introduced utilizing GSM technology. Further forward, the size of these devices have shrunk into the newer models and beepers have been introduced. With a combination of the functionalities of these two independent devices, the introduction of short messaging service in the GSM technology has popularized the use of mobile phones. Filipinos are innately social, and non-confrontational in nature, and thus, communication pays a vital part in day to day life. And, with an inexpensive access to SIM cards and SMS service, mobile phones have been a fad.

According to a survey recently (2012) conducted by global research agency Synovate, one out of every 4 (Filipino) surveyed, said they can’t live without a mobile phone. The number

of mobile subscribers in the Philippines is expected to reach 117 million by end-2016 and will have

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
a 114% penetration rate by end-2016, according to a report by Business Monitor International (BMI). In the Philippines, Nokia, Samsung, Sony Ericsson, Cherry Mobile, and Blackberry (Research in Motion) tops the list of preferred brands; Although Nokia continues to decline in terms of market share, Nokia still tops when it comes to penetration in the Philippines. Among the other brands being distributed in the Philippines are: Acer

Alcatel / TCT Mobile / TCL Communication
Apple Inc.
AsusTeK Computer Inc.
BenQ Corporation
E-TEN Information Systems Co., Ltd.
Garmin-AsusTeK Computer Inc.
Hewlett-Packard

HTC Corporation (incl Dopod Communications Co Ltd)
Huawei Technologies Co., Ltd.
Lenovo / LePhone
LG Electronics Inc.
Motorola, Inc.
Ningbo Bird Co.,Ltd.
O2 – Telefonica
Palm Inc.
Smart Communications, Inc.
Solid Group Inc. (Myphone)
ZTE Corporation

The snow balling functionality of the mobile phone, from mere SMS, to MMS, to audio-video, and data capabilities is leading the Philippines to become the fastest growing smartphone market in SEA to date. The Philippines posted an exponential three-fold growth of 326% in smartphone volume sales, making it the fastest growing market for smartphones in Southeast Asia, a report from Singapore-based research firm GfK Asia showed (given that other technologically advanced neighbours such as Singapore, Malaysia, and Indonesia have earlier advanced into smartphones).

References:

http://www.abs-cbnnews.com/lifestyle/08/12/10/young-pinoys-inseparable-cellphones-survey http://fromworrytoglory.com/2012/07/20/reflections-on-lets-talk-about-txt-understanding-culture-of-the-filipino-youth/ http://www.zdnet.com/ph/philippines-fastest-growing-smartphone-market-in-sea-7000004335/ http://www.mobilemonday.jp/presentations/frost.pdf

http://www.researchandmarkets.com/reports/2113900/4q_2011_philippines_handset_sales_market_share

http://www.techindustriya.com/2012/02/18/philippines-is-still-a-nokia-country-and-hints-on-the-arrival-of-nokia-lumia-phones/

Philippine Handset Data in January 2009 from http://www.admob.com/marketing/pdf/mobile_metrics_jan_09.pdf

1.3. The average or typical size of the firms in each of the industries as measured by sales volume.

1.4. The average profitability of the members of each of the industries measured by the profit-to-sales ratio.

1.5. Information on the relative capital or labour intensity of the firms.

We can write a custom essay on

Mobile Phone Industry in the Philippines Essay Sam ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

The mobile telecommunication industry in Zimbabwe

The overall success of a company depends upon its capital budgeting process, so capital budgeting should be handled properly because it shows the efficiency and financial strength of a company. Capital budgeting process is very important in companies because it is used to generate returns and profits to the company and its stakeholders. Capital budgeting is the most important function done by financial managers and it is not only a popular corporate finance topic but one that has been widely researched by academics particularly in international researches. A capital budgeting project is a decision to make a cash outlay to receive future cash inflows, therefore shareholder value is created if the present value of cash inflows exceeds that of the outlay. J Hall (2001) , The importance of the capital budgeting process for the firm lies in the fact that relatively large amounts of money are committed for along time...

Mobile Phone Speech

Boys, girls, classmates why are we ridden with them? Why do they resort to crime? Unfit lazy children are the things I'm talking about. Sport is our answer. I've seen old ladies being robbed. I've seen children spend days on end in front of the television. I have helped obese people get better. I have studied sports science. I understand the human body and it needs three things other than food water and oxygen. Exercise, exercise and exercise. Are you happy with the way you are? No. And for 85% of you the reason you are not happy with yourself is because of your weight and lack of fitness. We all agree that our lives are hampered with lazy lummoxes whose only reason to move is for the TV controls or for yet another bag of crisps. We are having to pay more taxes because hospitals are having to spend...

The Impact of Mobile Phones on Social...

1- Background & context 1.1 - History The basic concept of mobile phones began in 1947, when researchers looked at crude mobile (car) phones and realized that by using small cells (range of service area) they could increase the traffic capacity of mobile phones substantially. However the lack of technology combined with Federal Communication Commission (FCC) regulation meant that it was not until 1968 when the FCC reconsidered its stance that AT&T and Bell Labs proposed a cellular system to the FCC of many small, low-powered, broadcast towers, each covering a 'cell' a few miles in radius and collectively covering a larger area. The system proposed that each tower would use only a few of the total frequencies allocated to the system and as the phones travelled across the area, calls would be passed from tower to tower (1). Dr Martin Cooper, a former general manager for the systems division...

Popular Essays

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?