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Mobile phones distribution Essay Sample

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Mobile phones distribution Essay Sample

Apple has sold the iPhone through Indian telecom providers, who bundle the phones with data services. As Indian telecom companies don’t subsidize the cost of iPhones, as in the U.S., these sales have been limited. Recently tied up the local operations of Ingram Micro Inc and Redington (India) Ltd., a local distributor with 12,000 smaller partners across the country

The Distribution of Samsung mobile phones is divided by zones primarily. The northern region, comprising Jammu and Kashmir, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh, Delhi, Uttarakhand and Rajasthan, have four distribution partners for Samsung Mobile. Now for better reach and response to consumer demands and to cater to them efficiently Samsung are looking to add five more distribution partners to the Northern Region. Samsung has recently strengthened its distribution network in the country by appointing SSK and Link as its distributors for mobile sales in the Western and Eastern part of the country, respectively. The company already has Telemart and United Telelinks as its distributor in the Northern and Southern parts of the country.

As opposed to other competitors, the differentiating factor about spice distribution chain is the removal of one layer in the distribution chain, namely the national distributor level. They distribute their products directly to regional distributors, who in turn distributes to the micro distributors and then, to retailers. Micro distributors provide the extensive reach to them as they have strong presence in the rural areas/villages where they operate. The key advantage of operating such a structure is the margins that the national distributor makes, which can be passed down the chain to the regional distributors and retailers. This results in higher profitability for channel partners which in turn results in them being more aggressive in promoting the Company’s products to its customers.

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