We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Motivations In Advertising Essay Sample


Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

While thinking about this assignment, the commercial that stuck out in my mind was the recent T-Mobile commercials. I am sure that there are tons of other commercials that contain the different theories of motivation in them but the T-Mobile one catches my attention more than others because I am looking to switch phone carriers. The Commercial

In the specific T-Mobile commercial that I have chosen for this assignment is about “Data Stash”. Data stash would be great for those who have smart phones and do not use their data allowance every month. In this commercial it shows so people moving around, most likely to help catch the attention of the viewers, but the main point to it has colored backgrounds in either pink or black with words one them, describing what data stash is. There is also a point where the commercial points out that other carriers, take away the unused data that has been paid for, while T-Mobile lets you keep it. T-Mobile also offers ten free GB of data for those who choose T-Mobile as their cell phone carrier. The main motivation that is being used in this commercial is incentive. The incentive tha

t is portrayed in the T-Mobile commercial is the fact that they will not take away your un-used data

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
and allow you to keep it. This is a great incentive, since the data has been paid for the user should be able to keep using it until it is gone, and not lose it simply because they were not able to use it in a month’s times.

The other motivation I can see being used in this commercial is a form of drive or hierarchal. T-Mobile likely wants to be the bigger cell phone provider out of the companies and by offering these kinds of incentives among others will help them get to this point. While I was only able to see two different types of motivation in the commercial I chose, there are still three other types of motivations: evolutionary, instinct, and arousal. I think these three motivations are more likely to be found in individuals rather than big companies such as T-Mobile. Evolutionary motivations have more to do with how we evolve as humans, how we learn to live our lives. I feel that the instinct motivation comes real close to evolutionary, we may not know exactly why we do something, and there is just something inside us triggers us to do, instinctively. The last motivation to be discussed is arousal, which is where we seek the need to stimulate our current needs. For example, if you are hyped up you would likely try to do something to calm yourself down. Conclusion

There are so many different kinds of motivations, and we may not even realize that there is something behind our activities motivating us to complete them. Prior to this week’s assignments, I certainly never realized all the different kinds of motivation there were, or just what was considered to be a motivation. It seems that just about everything we, as humans, do has some sort of motivation behind it!


Keep it in your Data Stash T-Mobile Commercial. (2014, December 26). Retrieved January 17, 2015, from http://m.youtube.com/watch?v=AUay-wiBCSc

We can write a custom essay on

Motivations In Advertising Essay Sample ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

The Process Theories of Motivation

Q1 Explain a content theory of motivation and a process theory of motivation and illustrate how they can explain actions of individuals in the case of study. “The content theory of motivation try to explain specific what are the keys to motivate people at work” (Mullins, L pg 252 Ed tenth) The main theories of content theories are Maslow and Helzberg. A.Maslow theory was known as the hierarchy of needs, theorised that humans need can be grouped into 5 main levels. “A.Maslow hypothesis is that the people are wanting beings, they always want more and what they want depends of what already have.” (Mullins, L pg252 Ed tenth) The hierarchy is classified in 5 levels: Physiological in relation with basic things, at the beginning of Joy of Chocolate Suzy’s main goal is to survive with her business. “Safety was related with a safe working conditions and job security.” When Suzy hired Leon and Hafiz,...

Joy of Chocolate - Review

Content theory explains specific things that motivates people at work and explains why people need change with time in the workplace. Content theories aim to identify people’s needs. Alderfer’s Modified Need Hierarchy- Existence needs are about sustaining human existence and survival and cover psychological and safety needs of a material nature. Relatedness needs are about relationships to the social environment and cover love or belonging, affiliation and meaningful interpersonal relationships of a safety or esteem nature. Growth needs are about the development of potential and cover self esteem and self actualisation. In ‘Joy Of Chocolate’ there is an example of existence needs in the section of the growth of the business where all staff know the importance of ‘strict adherence’ to Health and Safety, Food Production regulations and keeping waste as low as possible. Relatedness needs were evident where Hafiz believed in trusting his team and chose not to routinely check all employees’ progress....

Physiological or environmental influences HR

Motivation is derived from the word, “motive” which denotes the inner power that energizes and activates the person to act in order to reach the goals they want to attain. Motivation is also the reason of an action or behavior of a person (Guay et al. , 2010, p. 712). It is a characteristics that directs you if you’re going to do something or not (Paraphrasing Gredler, Broussard and Garrison (2004), p. 106). It is something that gives direction to a person to accomplish their certain task or work (Denhardt et al. 2008). Motivation and inspiration is synonymously defined in the dictionary of Meriam Webster. Other terms for motivation is “drive”, “needs” or “desire”. On the other hand, It is a perception of a person that drives them to satisfy their needs. Motives of a person can originate either from physiological or environmental influences. Motivation can be influence. In psychology,...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?