We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Mr. Kunit Sawangaromaya Essay Sample

essay
  • Pages: 2
  • Word count: 297
  • Rewriting Possibility: 99% (excellent)
  • Category: hotel

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

Thailand’s hotel industry is key driver for the nation’s economic system. In 2011, Tourism Authority of Thailand (TAT) reported that there are a total of 14.46 million international tourists travelling to Thailand, increased about 4.65% from last year. The assessment of customer satisfaction in the industry is at ultimate importance for the hotel operators as well as for the nation. Yet, there is an inadequacy of research study examined perception of tourists and their satisfaction toward hotel service in Thailand. The current study attempted to fulfill this gap by investigating the perception of tourists and their level of satisfaction on components of SERVQUAL model and marketing mix (7Ps) with regard to Thailand’s hotel industry.

The study used quantitative research method. Questionnaire survey was the tool used to collect primary data from 400 guests of hotels in CBD zone in Bangkok. The study found impressive results for the Thai hotel sector. Overall, international tourists are satisfied with all components of SERVQUAL and 7Ps. They are satisfied with price of services, hotel’sproduct (reputation and facilities), place/area of hotel (convenience of transportation) and process of hotel operation. Tourists also agreed that hotel staff provides services with care and smile as well as give accurate information. Hotel staff also has required skills to perform five-star services. The results of the study then implied a very good sign for the growth of Thailand’s hotel industry, making the industry valued for further investment.

However, there are other factors (beyond marketing factors) that future research should be considered in order to enhance credibility of the result. Also, future research may conduct the same study in other areas in order to understand broader view associated with tourist perceptions.

We can write a custom essay on

Mr. Kunit Sawangaromaya Essay Sample ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

The London Marriott Hotel West India Quay

The elements of the product at The London Marriott Hotel West India Quay are luxurious air-conditioned rooms with floor to ceiling windows overlooking the beautiful views of the docklands and suites all kitted with flat-screen TV, a fully stocked minibar, alarm clock, complimentary bottled water, in room tea and coffee making facilities, iron and ironing board. The rooms also have in-room dining facility, a safe and an en-suite bathroom. (Marriott proprietary information, 2017) The hotel offers a choice of seven distinctive styles of rooms with the higher priced rooms will give the guest a scenic view of Canary Wharf, hence customers are able to select according to their needs and desires. These cater to the corporate clients, families and tourists. (Marriott Proprietery Information rooms, 2017) Manhattan Grill their signature steak house restaurant offers a delicious dining experience and an afternoon tea and handcrafted cocktails at the G&Tea Bar along with a...

Computerized hotel reservation system

The rationale of the Study A hotel is an establishment that provides paid lodging on a short-term basis. In past, hotel consisted of a room with a bed, a closet, a small table and a washstand and now it has a big room, has TV, telephone, air conditioner, and some additional features like minibars, gaming, swimming pools, gym, spas, conference hall and provide basic accommodation. Hotels have gone through many trends over 100 years. In each decade, styles change and hotels try to stay on top creating the most up-to-date looks. Styles go in and out in the blink of an eye. Most of the Hotels provide goods and services using the computer system. It helps to perform tasks in an easy way with less time consumed. The era of new technology gave rise to easy and hassle-free interaction between humans. Whether it is in business, science or whatever task...

Activities at the Marriott Hotel

The Marriott do many things to insure that they achieve their aims and objectives. By doing this it will insure that the Marriott make profit along the way. The way in which the Marriott ensures that they achieve guest satisfaction is by firstly having many rooms and different types of rooms. This ensures that when the customers come to the hotel they are guaranteed a room because there are so many and it also ensures that they get the room that they want (rooms that may be more expensive which come with things such as plasma TV's) The Marriott currently have 391 rooms, this is a increase from the year 2007, this shows us that the Marriott is improving their services in order to improve guest satisfaction at the hotel. The Marriott hotel also have different types of rooms, for example they will have the deluxe room for people that...

Popular Essays

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?