We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Mystic Monk Coffee Essay Sample

  • Pages: 3
  • Word count: 737
  • Rewriting Possibility: 99% (excellent)
  • Category: coffee

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?

Father Daniel Mary has established a vision for the future direction of the Carmelite Monks of Wyoming; to expand their monastery and purchase a $9.8 million, 946-acre ranch that is 21 miles outside of Cody, Wyoming where their current monastery is located. This purchase allows for the Carmelite Monks of Wyoming to accommodate; 30 monks, a Gothic church, a covenant for Carmelite nuns, a retreat center for lay visitors, and a hermitage. The purchase of this land is believed to be acquirable from donations made to the Carmelites, as well as the profits from the Mystic Monk Coffee operations. Although, there is no clear vision described in the case for the Mystic Monk Coffee operation, except to purchase a new larger roaster for the cost of $35,000. The Carmelite Monks of Wyoming’s ultimate mission is spiritual, where they spend 8 hours per day in prayer.

2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision?

There are no set definite objectives or performance targets for achieving Father Daniel Mary’s vision, except coming to the realization that the purchase of the ranch is going to require careful planning and execution. However, a group of business owners have formed the New Mount Carmel Foundation to help raise funds for the new purchases. The Carmeli

tes will also use the 11% profits generated from the Mystic Monks Coffee operation to help assist in

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
the purchase of the new ranch.

3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce?

Father Prior’s strategy thus far is to use donations made to the Carmelites, and use profits from the Mystic Monk Coffee operation to help purchase the $8.9 million, 496-acre ranch. Father prior resolved to develop an execution plan that would enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities and realize his vision of buying the ranch. A competitive advantage is the specific niche focusing on Catholics worldwide, and the production of coffee. Nearly 150 million consumers in US drink coffee, 89% brew their own coffee at home versus buying pre-made coffee from a Starbucks or Dunkin Donuts.

4. Does the strategy qualify as a winning strategy? Why or why not?

The strategy that Father Prior has established does allow for the Carmelite Monks of Wyoming to achieve their goal of purchasing the new ranch, through the generated 11% profits that will be made from Mystic Monk Coffee, as well as the New Mount Carmel Foundation, and donations made my fellow Catholic members of the church. The Mystic Monk Coffee operations include, free labor, and no tax incurring duties. Also the monks devote free labor into the Mystic Monk Coffee operation as well as the overall upkeep of the monastery.

5. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? Are changes needed in its long-term direction? Its objectives? Its strategy? Its approach to strategy execution? Explain.

Some recommendations that I would make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations may be to keep pursuing the coffee industry the same way, but potentially outreaching to a larger customer base. From some reach I concluded online that they have already expanded their coffee niche to include people who use a Keurig coffee maker by producing small K-Cups. Potentially the coffee operation may want to expand; possibly by involving other monasteries. I believe that the purchase of a new larger roaster is vital to the success and growth of the operations. Also one important thing I would want to remind Father Daniel Mary of is that a good strategy and good strategy execution will lead to good management, which will lead to bigger success and more growth for the Mystic Monk Coffee operation.

We can write a custom essay on

Mystic Monk Coffee Essay Sample ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Problems with a Manual System - The...

To find out the problems with a manual system I have done some research into the coffee company Coffee G by creating a questionnaire for the manager of Coffee G. By doing this, I can assess the problems of a manual system and solve these problems by introducing the computerised system. A manual system can have problems like when you write the information in books then the books can get lost or torn, you can't read the information and it can't be used. People who write the information can also make mistakes and sometimes you can't read the information and can be mistaken for something else which could affect the business, the consumers will also be unhappy because the process of entering the information into books will be a long and tedious process so therefore the customers will be annoyed and they will loose business. There are several aspects that...

Coffee Shop Business Plan Mission

Palace Café a local coffee house that will be along the shoreline of Corona Del Mar, California. Palace Café is a coffee house that will be serving coffee, espressos, food, and pastries to its customers. The coffee served at Palace Café will be the coffee bean from Colombia called the Colombia Excelso. Palace Café wants its customers to enjoy the finest coffee where they can taste how strong and mild the coffee is. It will be a place where the customers will enjoy their cup of coffee with a relaxing atmosphere inside the store or outside enjoying the nice view of the ocean and the smell of the ocean breeze. Palace Café looks toward customers in the local vicinity of where it is opening as well as welcoming local students, and tourists. Palace Café wants its customers to enjoy a nice fresh brew of gourmet coffee daily and a place...

Business Organisation

Unique Coffee Production Company was successful for 3 years and is growing. In order to be the leader of the competitive coffee market, we formed a joint venture with Virgin Group Ltd. The management of the JV constructed very sound standard operating procedures to attain well-disciplined working force. The organization we restructured to be better. HR department looks after the social needs of the employees and conducted necessary trainings in order to improve not only the skills but also to gain product knowledge. Productivity of each employee and section are being closely monitored to meet set KPIs. Coffee is the important goods for daily basis. Unique is dedicated to serve the consumers with best ever coffee in Myanmar. Introduction Our company named Unique Coffee Production Company was a medium-sized company, which was founded in 2009. The company roasts bean coffees, originated from the farm located at Shan State, Myanmar. It...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?