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Nestle Brand Essay Sample

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Nestle Brand Essay Sample

Nestlé’s mission, in the words of our founder Henri Nestlé, is to: “…positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life.” — Henri Nestlé, 1857.

Our vision and values
To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.

Our Brands
Most people know us through our brands. Our portfolio covers almost every food and beverage category – giving consumers tastier and healthier products to enjoy at every eating occasion and throughout life’s stages including times of special nutritional need. Here is a sample of some of our brands. For more information, visit our Brands section. About the company

Nestlé S.A is a Swiss multinational nutritional, snack food, and health-related consumer goodscompany headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues. Nestlé’s products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. 29 of Nestlé’s brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion), including Nespresso, Nescafé, KitKat, Smarties, Nesquik,Stouffer’s, Vittel, and Maggi. Nestlé has around 450 factories, operates in 86 countries, and employs around 328,000 people. It is one of the main shareholders of L’Oréal, the world’s largest cosmetics company. Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. The company has made a number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby’s in 1971, Rowntree Mackintosh in 1988 and Gerber in 2007. Nestlé has a primary listing on the SIX Swiss Exchange and is a constituent of the Swiss Market Index. It has a secondary listing on Euronext. In 2011, Nestlé was listed No. 1 in the Fortune Global 500 as the world’s most profitable corporation.With a market capitalization of $ 200 billion, Nestlé ranked No. 13 in the FT Global 2011. BCG matrix

References:

http://www.slideshare.net/mutahirbilal47/bcg-matrix-of-nestle Baby foods
Cerelac, Gerber, Gerber Graduates, NaturNes, Nestum
Bottled water
Nestlé Pure Life, Perrier, Poland Spring, S.Pellegrino
Cereals
Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik Cereal Chocolate & confectionery
Aero,Butterfinger,Cailler,Crunch,Kit Kat,Orion,Smarties,Wonka Coffee
Nescafé, Nescafé 3 in 1, Nescafé Cappuccino, Nescafé Classic,Nescafé Decaff, Nescafé Dolce Gusto, Nescafé Gold, Nespresso Culinary, chilled and frozen food
Buitoni, Herta, Hot Pockets, Lean Cuisine, Maggi, Stouffer’s,Thomy Dairy
Carnation, Coffee-Mate, La Laitière, Nido
Drinks
Juicy Juice, Milo, Nesquik, Nestea
Food service
Chef, Chef-Mate, Maggi, Milo, Minor’s, Nescafé, Nestea, Sjora,Lean Cuisine, Stouffer’s Healthcare nutrition
Boost, Nutren Junior, Peptamen, Resource
Ice cream
Dreyer’s, Extrême, Häagen-Dazs, Mövenpick, Nestlé Ice Cream Petcare
Alpo, Bakers Complete, Beneful, Cat Chow, Chef Michael’s Canine

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