We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

New Media Impact on United Airlines Essay Sample

  • Pages: 3
  • Word count: 560
  • Rewriting Possibility: 99% (excellent)
  • Category: twitter

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC


New Social Media has strong influences on both big companies and SMEs. Compare with the troditional media, new media is a kind of two way communication and it is common that online is most uesful platform for new media.

United broken my guiter

Musician Dave Carroll said his guitar was broken while in United Airlines’ custody. He alleged that he heard a fellow passenger exclaim that baggage handlers on the tarmac at Chicago’s O’Hare International Airport were throwing guitars during a layover on his flight from Halifax Stanfield International Airport to Omaha, Nebraska’s Eppley Airfield.

He arrived at his destination to discover that his $3,500 Taylor guitar was severely damaged. Fox News questioned Carroll on why he checked the valuable guitar and Carroll explained that it is difficult to bring guitars onto flights as carry-on luggage. In his song, he sang that he “alerted three employees who showed complete indifference towards me” when he raised the matter in Chicago. Carroll filed a claim with United Airlines which informed him that he was ineligible for compensation because he had failed to make the claim within its stipulated “standard 24-hour timeframe”.

style="text-align: justify;">This video was posted on July 6, 2009 and amassed 150,000 views within

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
one day. It is not only attract huge media attention, but also sharply effect on UA stock price. Within 4 days of the video being posted online, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value.

The impact on SMEs and big companies

Social Media Networks are basically applications that are completely based on user generated content and the action of users play a substantial role in increasing the value of the application or service. Blogging, social tagging, pod casting, social networking, media sharing, social gaming are some of the popular applications used by companies. Corina Pascu of the Institute for Prospective Technological Studies, European Commission, opines that these concepts have the potential to facilitate new heights of user interaction, collaboration and sharing and hence result in the realization of business value that can be derived from social media applications.

Nevertheless companies should always keep in mind that social networking sites are a powerful tool and that they should be utilized for benefit of the company. If the tool is not correctly used it can also lead to boomerang effect and drive consumers away.


Today, a small company sitting in some corner of developing country (such as Singapore) can think of connecting directly with prospective clients in far flung places like the US, through social media platforms, such as Facebook and Twitter. These platforms have helped companies target the right set of clients and maintain long-lasting relationship with them. Social media also helps these companies to keep the existing and prospective clients updated about product changes, new product launches and other communication. It is indeed agreed that social media networks are the game changers of business in this century. Social media technologies offer greater potential for effective use of IT, which has been identified as a key driver for increasing productivity gains in SMEs.

We can write a custom essay on

New Media Impact on United Airlines Essay Sample ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Social media: Facebook and Twitter

Everyone is a product of his/her environment. The events and the circumstances that surround us influence our behavior and how can we act or react with others. Social media can influence our kind of talk, shopping habits, our friendships or even our relationships. But can everyone know how much social media can take a big role in our daily interactionist life? Social media is a bubble that allows social interaction. It becomes bigger and bigger rapidly through the world. Adults and teenagers are joining sites such as Facebook and Twitter with their family, friends and even strangers. Social media has changed the world. It can be used positively or negatively. It can be a very helpful tool in changing a person’s life but on the other hand it can cause such conflicts that can negatively impact the person. Social media is the most used communication method nowadays. It’s used in...

Analysis Twitter and Facebook

When it comes to the topic of social media, many will vilify Twitter and Facebook. This is true of authors Gladwell and Baron. Whereas Gladwell states that social media is not the adequate tool to organize social or political activism, Baron maintains that even without social media available, people will continue to fight for what they believe in. One way that each other tries to persuade the readers is through logos. Gladwell begins talking about the sit-ins that happened in Greensboro in 1960 and continues giving other examples of activism. On the other hand, Baron uses less but more concise evidence to communicate his thought to the audience. However, it is evident that they both discount social networking as the innovator of great social change. Gladwell describes multiples examples of protests and doing so he builds his credibility to support his argument. The author starts describing in detail the Greensboro...

Social Media and Social Networking Technologies

Many social networking sites can assist our ecommerce business. They are under two categories: Personal and Professional. Here are a few: 1. Personal a. Facebook b. Twitter c. MySpace 2. Professional d. LinkedIn e. Sprouter f. Xing There are five ways Social Media will increase our ecommerce business. 1. By using social media, to promote our ecommerce business, we increase our customer base by creating an online presence. This will include marketing campaigns that can reach our local advertising area. 2. Using social media, we can let our customer and followers know what your business is doing, promotions, or even helpful tips. If our followers like what we are promoting and or they like the tips we are providing, they will share our link on their wall expanding our customer base and online presence. We can also add YouTube videos to our sites to have commercials. 3. We can use...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?