We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

New Media Impact on United Airlines Essay Sample

The whole doc is available only for registered users OPEN DOC
  • Pages:
  • Word count: 524
  • Category: twitter

Get Full Essay

Get access to this section to get all the help you need with your essay and educational goals.

Get Access

New Media Impact on United Airlines Essay Sample


New Social Media has strong influences on both big companies and SMEs. Compare with the troditional media, new media is a kind of two way communication and it is common that online is most uesful platform for new media.

United broken my guiter

Musician Dave Carroll said his guitar was broken while in United Airlines’ custody. He alleged that he heard a fellow passenger exclaim that baggage handlers on the tarmac at Chicago’s O’Hare International Airport were throwing guitars during a layover on his flight from Halifax Stanfield International Airport to Omaha, Nebraska’s Eppley Airfield.

He arrived at his destination to discover that his $3,500 Taylor guitar was severely damaged. Fox News questioned Carroll on why he checked the valuable guitar and Carroll explained that it is difficult to bring guitars onto flights as carry-on luggage. In his song, he sang that he “alerted three employees who showed complete indifference towards me” when he raised the matter in Chicago. Carroll filed a claim with United Airlines which informed him that he was ineligible for compensation because he had failed to make the claim within its stipulated “standard 24-hour timeframe”.

This video was posted on July 6, 2009 and amassed 150,000 views within one day. It is not only attract huge media attention, but also sharply effect on UA stock price. Within 4 days of the video being posted online, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value.

The impact on SMEs and big companies

Social Media Networks are basically applications that are completely based on user generated content and the action of users play a substantial role in increasing the value of the application or service. Blogging, social tagging, pod casting, social networking, media sharing, social gaming are some of the popular applications used by companies. Corina Pascu of the Institute for Prospective Technological Studies, European Commission, opines that these concepts have the potential to facilitate new heights of user interaction, collaboration and sharing and hence result in the realization of business value that can be derived from social media applications.

Nevertheless companies should always keep in mind that social networking sites are a powerful tool and that they should be utilized for benefit of the company. If the tool is not correctly used it can also lead to boomerang effect and drive consumers away.


Today, a small company sitting in some corner of developing country (such as Singapore) can think of connecting directly with prospective clients in far flung places like the US, through social media platforms, such as Facebook and Twitter. These platforms have helped companies target the right set of clients and maintain long-lasting relationship with them. Social media also helps these companies to keep the existing and prospective clients updated about product changes, new product launches and other communication. It is indeed agreed that social media networks are the game changers of business in this century. Social media technologies offer greater potential for effective use of IT, which has been identified as a key driver for increasing productivity gains in SMEs.

We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

Social media: Facebook and Twitter

Everyone is a product of his/her environment. The events and the circumstances that surround us influence our behavior and how can we act or react with others. Social media can influence our kind of talk, shopping habits, our friendships or even our relationships. But can everyone know how much social media can take a big role in our daily interactionist life? Social media is a...

Analysis Twitter and Facebook

When it comes to the topic of social media, many will vilify Twitter and Facebook. This is true of authors Gladwell and Baron. Whereas Gladwell states that social media is not the adequate tool to organize social or political activism, Baron maintains that even without social media available, people will continue to fight for what they believe in. One way that each other tries to...

Social Media and Social Networking Technologies

Many social networking sites can assist our ecommerce business. They are under two categories: Personal and Professional. Here are a few: 1. Personal a. Facebook b. Twitter c. MySpace 2. Professional d. LinkedIn e. Sprouter f. Xing There are five ways Social Media will increase our ecommerce business. 1. By using social media, to promote our ecommerce business, we increase our customer base by creating...

Big Skinny Case

1) What should Kiril focus on next? What should be his highest and lowest priorities? Why? With the difficulty that Kiril is experiencing with the online marketing of Big Skinny, Kiril needs to first focus on a strong online marketing to draw new customers. With Big Skinny’s success at the street fairs using the in-person sales method, it is clear that the wallets can be...

Is the Internet bringing people closer together?

How many seconds do you think you can live without having the Internet? For most people, I bet 30 seconds is enough to make them suffer. The Internet is one of the greatest inventions of the 20th century, and we have all witnessed its influence on our lives – it has made family and friends, businessmen and their partners as well as clients, and people...

Get Access To The Full Essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59
Become a Member