We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Northwind Traders Memo Essay Sample

The whole doc is available only for registered users OPEN DOC
  • Pages:
  • Word count: 600
  • Category: trade

Get Full Essay

Get access to this section to get all the help you need with your essay and educational goals.

Get Access

Northwind Traders Memo Essay Sample

Thank you for the opportunity to assess your sales data in order to provide recommendations for increasing your sales. The analysis and recommendations below are based on the data you provided, which covers a period from May 2004 through June 2006. The analysis below is based on this data alone. Therefore, our recommendations should be tempered by your knowledge of business realities and your market. Please let us know if we can answer any questions concerning the analysis or the recommendations provided. ANALYSIS 1 Country Performance Analysis

As I reviewed the data in all countries reported I found it to be that the USA is the leading country in sales in all categories except for dairy products. They were followed closely by Germany and then Brazil. As long as they lead the way in these categories the way they have been doing, they will be able to carry the load of the other countries as long as they do contribute something each year or quarter.


It is my firm’s recommendation that you continue to do what is being done in the three leading countries, and try to improve in the other countries. Some improvements may be to conduct higher and lower level management training, and also representative level training. Try to focus on the offseason sales on certain products. ANALYSIS 2 Salesperson Performance Analysis

As I reviewed the performance of all salespersons reported, I found it to be that Mrs. Peacock is the leading salesperson with 20% in total sales. She was followed closely by Mrs. Leverling with 16%, and then Mrs. Davolio with 15%. Graphic

Mrs. Peacock is doing a great job with her delivery and sales approach. It may be a good idea to have her along with Mrs. Leverling and Mrs. Davolio conduct a leadership conference and share their secrets and approaches to sales with the rest of the team. It should be a mandatory conference for all leaders in the different areas of the different countries to attend and try to model their areas in the same manner.

ANALYSIS 3 Product Performance Analysis
As I reviewed the top three and bottom three products being serviced and sold it is concluded that beverages, dairy products, and both meat/poultry and confections are the top three selling products and grains, condiments, and produce in the bottom half of the spectrum. This may be dependent on the region or the type of diet each country is accustomed to.


It is my firm’s recommendation that each salesperson take a close look at when and where they are selling the most of each product. Determine whether they need to adjust cost of each product or increase their discount level to maximize output. Overall productivity is pretty standard across all areas and is encouraged to continue the great work.

From completing this Excel project, I learned a lot about formatting data into separate worksheets in order to easily recognize trends and concerns depending on what a manager may be looking for. It is important as a manager to be able to create, develop, track, and report what and how his or her company as a whole and employees or team members are performing. With Excel there are many different ways formulas, charts, tables, and worksheets can be created to make this task a little easier for everyone. My prior knowledge of Excel consisted of just the basics, but know with the knowledge of this lab and previous labs I feel more confident in my abilities if put in the position.

We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

Growth of agricultural production and trade

Tokugawa Japan (1603-1868), also known as the Edo period, is considered one of the more momentous periods in Japan’s established past. The Edo period is known for its more than 250 years of peace after a period of unrest and civil wars. During this period of peace, many forms of cultural expression were able to manifest and develop. These include, kabuki, the tea ceremony, martial...

Types of Organizations in the Retail Trade

Nordstrom is an American upscale design retailer and is beating each other retail organization. Nordstrom's prosperity is based on brilliant client benefit. The retail chain has concentrated on a couple of parts of the business to emerge. Here's the way Nordstrom is beating retailers from Macy's to T. J. Maxx. All through their history, they have reliably given a portion of the best administration in...

Interregional trade network analysis

Historical Context- The global flow of silver from the mid- sixteenth to the early eighteenth century had monumental social and economic effects throughout the world. The Chinese began requiring silver as a form of taxes and trade fees. Also, Spanish colonial America and Japan were leaders in silver production at this time. The increase in the global flow of silver from the mid- 16th century...

Forced labour, modern slavery and human trafficking

Everyone who is looking for a job is often misleading into human trafficking, the people who are being forced to work are often farmers, miners are other production companies, and there are some people in the world who are trying to stop the human trafficking so how did millions of people get to this point. Around 20.9 million people are being forced or dragged into...

Free trade among small countries of the...

This research work focuses on the economic challenges that the small Pacific islands are facing in regards to free trade. Free trade is a framework in which merchandise, capital, and work stream freely between countries, without obstructions which could prevent the trade procedure. It is opening up of economies (markets) by cutting down trade boundaries which thusly permits merchandise and ventures from wherever around the...

Get Access To The Full Essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59
Become a Member