All the governments in the world use strategies to keep the population under control. Governments influence societies with the use of half truths and media to spread their views. George Orwell author of the book Animal Farm; uses the animal characters in his book to support his view of the Russian revolution and how the dictators, tried to control the thoughts of the people. The book makes you think; that if one person has all the power of the people, is this healthy for a society? George Orwell uses persuasive techniques in the speech of old major, in order to show us how rebellion can be provoked. Old Major represents Lenin a dictator, who wanted the people to rise above the higher powers; Mr Jones and the humans. Old Major uses all the tricks of the trade to win over his captive audience to rebel against Mr Jones the owner of the farm. Major first sucks the audience in with the promise of sharing a dream about an ideal world with no starvation and mistreatment. He then influences the animals with the use of emotive speech that stirs the animals’ emotions.
He captures their sympathy when he says, “I do not think comrades that I will be with you for many months longer and before I die..”. He warms their acceptance of him by persuading the animals to listen as he imparts his final piece wisdom. He points out the hardships they are suffering under human control by using examples of the conditions they are living in. He says; “Now comrades what is the nature of this life of ours? Let us face it; our lives are miserable, laborious and short”. Old Majors speech shows the audience that the life of an animal is misery and slavery and convinces them, that this is the plain truth and has been caused by mankind. He uses examples that the animals can’t deny; such as “Man is the only animal that consumes without producing.
He does not give milk, he does not lay eggs, he is too weak to pull the plough, and he cannot run fast enough to catch rabbits. Yet he is still lord of all the animals.” He challenges the animals’ to rise up as one by using the word comrade several times making himself an equal to convince them they need to stand together. He uses the pronoun, we, reinforcing he is fighting for animalism; “to that horror we all must come-cows, pigs hens sheep everyone”. All these words boost the animal’s spirits which makes it easier for Major to achieve his goal. He offers an argument difficult to contradict for each of his criticisms against man; Old Major backs it up with supporting statements like;” How many thousands of gallons of milk have you given this year?”,”How many dozens of eggs have you laid and how many have you seen hatch”.
Major knows that the farm animals wanted to be free and work for themselves but they always thought this impossible. Major convinces them and makes them confident by using words such as “Freedom” to prepare them for a rebellion to achieve what they wanted for years. Old Major gives the animals hope, he rallies them to stand together as equals. He stirs them with words like, “all men are enemies, all animals are comrades” “all animals are equal,” even the rats”. Old Major at the end of his speech gains complete control over his listeners with his ‘politically correct anthem, Beasts of England.’ Old Major changed the animals way of thinking and convinced them man was the cause of hunger and their overworked lives. He showed them who the enemy was and convinced them they should be treated as equals. The animals showed solidarity at the end of Majors speech while chanting the words of his song in unison.