We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Online Ordering Essay Sample

The whole doc is available only for registered users OPEN DOC

Get Full Essay

Get access to this section to get all the help you need with your essay and educational goals.

Get Access

Online Ordering Essay Sample

This study will determine the effect of online ordering of musical instruments on the sales enhancement.


Growing interest by consumers to point and click their way through nearly all aspects of daily life has fueled the Internet economy to develop services and sell products online. Some of the reasons why an increasing number of consumers buy items online are common to all Internet purchases, including better prices, larger selection, convenience and time savings. Home delivery of items purchased online is appealing to those for whom giving going out to shop is difficult for various reasons, such as physical disability, the need to care for small children, lack of adequate or convenient transportation and or a busy life style.

Buying and selling of items in the internet began to grow quickly, these strategies has been adopted by many company in today’s fast moving world on how they expand their market, on how they reach to their customers and give them an easy way to do business, thus establish better relationships by providing time savings and fast online business opportunity. The internet has been used as a primary source of advertising. Companies have created innovative advertising programs. The internet is changing the way we do business, the way we market, sell, service, distribute, communicate and work.

Statement of the Problem

To what extent does online ordering of musical instruments affect the sales of the product? Specifically, it will seek answers to the following questions: 1. What musical instruments stores use the online ordering? 2. What are the reasons for the use of online ordering?

3. How do customers perceive the marketability musical instruments in terms of:
* Price
* Quality
* Packaging
* There is a significant effect of the use of online ordering of musical instruments versus walk in buying. * That price, quality and packaging are factors that can affects in the marketability of the business.

Significance of the Study

This study will be beneficial to the following entities: * Musicians whose playing instruments as their source of income

* Parents

The result of the study will help the parents in assisting their children in terms of choosing places to buy musical instruments. * New businessmen or entrepreneurs who are interested to this kind of business.

* School administrations

The result of the study will guide school administrators in terms of choosing places to buy musical instruments needed by the school. * To the owners of musical instruments business, this study could help them to improve the status of their business and to maintain its marketability.

Scope and Limitations of the Study

This study was limited only to the selected musical instruments business or stores in the Meycauayan City. It included five to ten respondents who are the owners of the selected musical instruments stores in Meycauayan City and forty musicians specifically who plays the ff: instruments

* Guitars
* Drums
* Piano or Keyboard

Data gathering employed the questionnaire, which the researcher admits, limited. Thus, the questionnaire was supplemented by interview. The study focuses to five to ten musical instruments business in Meycauayan City and forty musicians who play guitars, drums and piano as their source of income. Findings of the study, therefore, are true only for the subject concerned and for the given period of time.

Definition of Terms

Online – It refers to computer technology and telecommunication. It indicates a state of connectivity on the Internet. Musicians – A person who plays musical instruments, profession or musically talented. Marketability – It is the status of being salable of musical instruments business

We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

Cocoa delights marketing plan

Marketing objectives should be presented to the CEO in written format, and respond to each of the following statements: 1. Compatibility: How is the objective compatible with the organisation’s strategic direction and purpose? To achieve this, we have 5 priorities: Building a customer and store-led culture and team Generating sustainable sales momentum in Food Evolving our Drinks business to provide even more value and convenience...

Classification of Relationship Marketing

Marketing discipline has attracted considerable attention from academics as a result there are numerous definitions of marketing in the literature. Different authors have different views of marketing. For instance Kotler and Armstrong (2010) define marketing as the social process through which individuals as well as organisations acquire their needs and wants by creating and exchanging values with others while American Marketing Association (2013) defines marketing...

Target marketing strategy

What is market fragmentation, and what are its consequences for marketers?Market fragmentation refers to the notion that a market comprises of diverse and different segments. These segments have their own particular requirements, necessities, backgrounds, and a different response to marketing messages. Different mobile phone applications, channels, magazines based on customer needs are some examples of market fragmentation. The emergence of such segments increases competition and...

LensCrafters strategy

Evaluate LensCrafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability About Lenscrafter LensCrafters is a universal eyewear and shades organization headquartered at UnitedStates. The organization is having 90 stores in the U.S and was established in 1983 by E. DeanButler. Presently the organization is having 850 stores over the globe. The principle highlight of the company is...

Three key characteristics of the marketing concept

Identifying customer needs and wants- In case study, Ralph Chapman Recognizing that the great depression in the UK meant that the many of his poorest customers needed an affordable source of Vitamin C. Developing products to meet customer needs and want- In case study, Ralph Chapman develop a way to bottle his fruit juices to enable them to stay fresher for longer and providing a...

Get Access To The Full Essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59
Become a Member