We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Ontela PicDeck Essay Sample

essay
The whole doc is available only for registered users OPEN DOC
  • Pages:
  • Word count: 147
  • Category: gender sex

A limited time offer!

Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Ontela PicDeck Essay Sample

The case asked you to decide which segment Ontela should target. What criteria should companies use to decide which segment(s) to target?
Demography is the criteria should companies use to decide which segments to target to satisfy the primary goal for the company to target customer which can be the most beneficial for the company. In this case, Ontela selected three customer personas that represented key customer segments: Sarah, the parent; Steve, the young professional; and Regina, the teen. Customer personas in this case need to be considered for the companies use to decide which segment to target, which represent the different user type within a targeted demographic, age, gender, social status and mindset that might use a product or service in a similar way.

Based on the feature/benefit analysis, what positioning statements are likely to be appropriate for each of the customers?

We can write a custom essay

According to Your Specific Requirements

Order an essay
Get Access To The Full Essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59
Become a Member